About this role
Avalara is looking for a Partner Programs Community Manager to lead partner communications, content operations, and digital engagement workflows for its partner ecosystem. The role focuses on partner-first messaging, owning the partner content lifecycle, and optimizing digital partner experiences to improve awareness and engagement.
Key Responsibilities
- Develop partner-first communication strategies and messaging cadences
- Own the end-to-end partner content lifecycle including governance and distribution
- Optimize partner-facing digital experiences (partner portals, content hubs, community platforms)
- Amplify partner visibility through success stories and recognition programs
- Define success metrics to measure engagement effectiveness and improve performance
Technical Overview
This role is focused on digital partner experience optimization across partner portals, content hubs, and community platforms, emphasizing content organization, discoverability, and usability improvements. It also requires defining and tracking engagement success metrics and using engagement metrics to guide ongoing improvements to the partner digital journey.
Ideal Candidate
The ideal candidate is a senior partner-focused community and communications leader with 6–8 years of experience in partner marketing, communications, community management, programs, or ecosystem operations. They have 5+ years of experience scaling partner communications and engagement initiatives and a data-driven approach using engagement metrics. They are comfortable owning partner content operations and optimizing partner-facing digital experiences such as partner portals, content hubs, and community platforms.
Must-Have Skills
6–8 years of experience in partner-focused roles such as partner marketingcommunicationscommunity managementprogramsor ecosystem operations5+ years of experience managing and scaling partner communications and engagement initiativesdata-driven approach using engagement metrics
Nice-to-Have Skills
experience using engagement metrics
Tools & Platforms
partner portalscontent hubscommunity platforms
Required Skills
partner communications and engagement strategiescommunication frameworkscadencespartner-first communicationpartner content lifecycle planning creation curation governance distributioncontent workflowscontent calendarsprioritizationpartner portalcontent hubcommunity platformdigital partner experience optimizationcontent organizationdiscoverabilityusabilitypartner success storiesrecognition programssuccess metricsengagement effectivenessengagement metrics
Hard Skills
partner communications and engagement strategiescommunication frameworkscommunication cadencesbest practices for partner messagingpartner content lifecycle managementplanning partner contentcreation of partner contentcuration of partner contentgovernance of partner contentdistribution of partner-facing and internal contentcontent workflowscontent calendarsprioritizationcontent quality assurancepartner portal managementcontent hub managementcommunity platform managementpartner digital experience optimizationcontent organizationdiscoverability improvementsusability improvementsdigital journey gap identificationsuccess metrics definition for engagement effectivenesscontent operationsdigital engagement workflowspartner-first communicationpartner success stories amplificationrecognition programs support
Soft Skills
cross-functional collaborationsubject-matter ownership for partner communicationsleadership and executionpartner communications governancedata-driven mindsetstakeholder alignment across teamscollaboration with MarketingPRand Communications teamsscalable approach developmentmeasure engagement effectiveness
Keywords for Your Resume
Partner Programs Community ManagerPartner Community & Ecosystem Engagement Managerpartner communicationsengagement strategycommunication frameworkscadencespartner-first communication strategiessubject-matter ownerpartner content lifecyclecontent operationsplanningcreationcurationgovernancedistributioncontent workflowscontent calendarsprioritizationpartner digital experience optimizationpartner portalscontent hubscommunity platformscontent organizationdiscoverabilityusabilitypartner digital journeypartner success storiesrecognition programssuccess metricsengagement effectivenessVPAlliance Partnershipsfully remotereports todata-drivenengagement metricspartner digital experiencepartner-first communication
Deal Breakers
6–8 years of experience in partner-focused roles (partner marketing/communications/community management/programs/ecosystem operations), 5+ years of experience managing and scaling partner communications and engagement initiatives, Data-driven approach with experience using engagement metrics
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