Position Details

Salary $55K – $75K USD / year

Type Not Specified

Experience mid

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

USA TODAY Co./LocaliQ seeks a Digital Marketing Client Strategist to manage and grow client advertising programs across PPC, display, social, and digital/print media. The role owns the post-sales client relationship, drives multi-channel strategy, and ensures campaigns are optimized to exceed performance goals and maximize ROI.

Key Responsibilities

Own the post‑sale client relationship and serve as the primary day‑to‑day contact
Develop and manage multi‑channel digital advertising strategies (Search, Display, Social, O&O)
Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights
Analyze campaign data, trends, and KPIs to optimize performance and ROI
Act as liaison between clients and backend delivery teams to meet and exceed objectives

Technical Overview

Own multi-channel paid media strategies including Search, Display, Social, and O&O, using campaign data analysis and KPI-based optimization. Work daily in CRM systems, paid advertising platforms, and proprietary tools, coordinating with ad operations and digital solutions teams to deliver client outcomes.

Ideal Candidate

The ideal candidate is a mid-level digital marketing professional experienced managing paid search (PPC), display, and social media campaigns. They can own post-sale client relationships, run weekly and monthly performance reviews, and translate campaign data and KPIs into clear optimizations to maximize ROI.

Must-Have Skills

Own the post‑sale client relationshipServe as the primary day‑to‑day contactDevelop and manage multi‑channel digital advertising strategiesLead recurring performance reviews (weeklymonthly)Analyze campaign datatrendsand KPIs to optimize performance and ROIMaintain daily proficiency in CRM systemspaid advertising platformsand proprietary toolsAct as liaison between clients and backend delivery teams to meet and exceed objectives

Tools & Platforms

CRM systemspaid advertising platformsproprietary tools

Required Skills

paid search (PPC)display advertisingsocial media advertisingmulti-channel digital advertising strategiesperformance reviewscampaign data analysisKPIsreturn on investment (ROI)CRM systemspaid advertising platformsad operationsbranding and messaging

Hard Skills

paid search (PPC)display advertisingsocial media advertisingdigital advertising strategiesSearchDisplaySocialO&Opost-sale client relationship managementperformance reviewsweekly performance reviewsmonthly performance reviewscampaign data analysisKPI analysisreturn on investment (ROI) optimizationCRM systemspaid advertising platformsproprietary toolsbranding and messaging consistencyad operations collaborationdigital solutions collaborationaccount liaison between clients and backend delivery teamsrelationship management

Soft Skills

results-driven mindsetclient-focused approachrelationship managementrelationship buildingdata-to-insight translationaction-oriented analysisproactive identification of growth opportunitiescross-functional collaborationcommunication

Industry & Role

Industry Media

Job Function Manage post-sale client advertising programs and optimize multi-channel digital campaigns to maximize ROI.

Role Subtype Digital Marketing Manager

Keywords for Your Resume

PPCpaid search (PPC)display advertisingsocial media advertisingdigital marketingdigital advertising strategiesSearchDisplaySocialO&Oclient strategistclient relationshippost-saleperformance reviewsweekly performance reviewsmonthly performance reviewscampaign data analysisKPIreturn on investment (ROI)CRMCRM systemspaid advertising platformsbranding and messagingad operationsdigital solutionsROI optimization

Deal Breakers

Must be able to own post-sale client relationship as primary day-to-day contact, Must have experience optimizing paid search (PPC) and multi-channel campaigns using CRM and paid advertising platforms

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PPC Client Strategist

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