✦ Luna Orbit — Design & UX

Principal Product Designer, Coach

at SoFi

📍 CA - San Francisco; WA - Seattle Remote Posted April 08, 2026
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Position Details

Type Full-Time
Experience mid
Exp. Years 10+ years
Education Not specified
Category Design & UX

About this role

Principal Product Designer (Coach) at SoFi, leading the design and execution of SoFi Coach, an AI-native agentic layer across SoFi products.

Key Responsibilities

  • Lead the SoFi Coach vision and UX strategy for conversational interfaces
  • Build prototypes and MVPs using AI-native workflows to demonstrate capabilities
  • Partner with engineering to accelerate AI roadmaps
  • Evolve internal AI-enabled design workflow and contribute frameworks
  • Evangelize AI-native design practices across the organization

Technical Overview

Leads design-Engineer work, leveraging Claude Code and Cursor to build AI-enabled experiences; emphasizes rapid prototyping and scalable design workflows.

Ideal Candidate

Senior product designer with 10+ years of experience and a track record building AI-native, agentic experiences. Proficient with Claude Code, Cursor, and Figma, able to ship rapid prototypes and advocate for scalable design systems in fintech.

Must-Have Skills

Claude CodeCursorAI-native designDesign-Engineer

Nice-to-Have Skills

Agentic AI architecturesRAG implementationsFounded or grew a business or side hustle as a product/design thinker

Tools & Platforms

Claude CodeCursorFigma

Required Skills

Claude CodeCursorFigmaAI-native designagentic architecturesRAG implementationsdesign-thinkingproduct designfull-stack engineeringdesign-engineer

Hard Skills

Claude CodeCursorFigmaAI-native designagentic architecturesRAG implementationsDesign-thinkingProduct designFull-Stack EngineeringDesign-Engineer

Soft Skills

strategic gravitasentrepreneurial mindsetadaptabilitycommunicationleadership

Industry & Role

Industry Fintech
Job Function Design and ship AI-native, agentic user experiences across SoFi products
Role Subtype Product Designer

Keywords for Your Resume

principal product designercoachsofiai-nativeagenticClaude CodeCursorFigmaprototypeRAG implementationsdesign-thinkingdesign-engineerfull-stack designai toolingstrategic gravitasstartup mindsetfintechdesign workflowagentic aiclaude codecursorragfigma
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