✦ Luna Orbit — Product Management

Principal Product Manager, Membership

at SoFi

📍 CA - San Francisco; WA - Seattle Remote Posted March 19, 2026
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Position Details

Type Full-Time
Experience senior
Exp. Years 10+ years
Education Not specified
Category Product Management

About this role

This role involves leading the development and execution of membership and loyalty initiatives at SoFi, focusing on creating a premium member experience that drives loyalty and multi-product adoption. The Product Manager will collaborate across teams to define strategy, roadmap, and member benefits.

Key Responsibilities

  • Lead multi-year product vision for SoFi Plus
  • Own the membership journey from discovery to retention
  • Collaborate across departments to unify benefits
  • Create and socialize product roadmap
  • Define success metrics and iterate based on data

Technical Overview

The role requires strategic product management skills with a focus on membership programs, member experience, and data-driven decision making. It involves cross-functional collaboration, stakeholder management, and leveraging data analytics to optimize programs.

Ideal Candidate

The ideal candidate is a highly experienced product management professional with over 10 years of experience in scaling membership, subscription, or loyalty programs within the financial services or fintech industry. They possess strong strategic vision, leadership skills, and a data-driven approach to enhancing member engagement and retention.

Must-Have Skills

10+ years of product management experienceScaling membershipsubscriptionor loyalty programsStrategic vision for membership programsCross-functional collaborationData-driven insights

Nice-to-Have Skills

Experience in financial servicesExperience with premium membership programsExperience with mobile-first technologyExperience with loyalty initiatives

Tools & Platforms

Data analytics toolsRoadmap toolsMember engagement platforms

Required Skills

Product ManagementMembership ProgramsLoyalty ProgramsRoadmap PlanningData-driven decision makingMember experienceFinancial servicesStrategic planningStakeholder managementMobile-first technologySubscription programsCustomer retentionCross-functional collaborationVisionary leadershipScaling programs

Hard Skills

Product ManagementMembership ProgramsLoyalty ProgramsRoadmap PlanningCross-functional CollaborationData-driven Decision MakingMember Experience DesignStrategic PlanningStakeholder ManagementFinancial Services

Soft Skills

LeadershipCommunicationStrategic ThinkingCollaborationProblem-solvingVisionaryInfluenceTeamwork

Industry & Role

Industry Fintech
Job Function Leading membership and loyalty product strategy and execution
Role Subtype Product Manager

Keywords for Your Resume

Product ManagementMembership ProgramsLoyalty ProgramsRoadmap PlanningData-driven decision makingMember experienceFinancial servicesStrategic planningStakeholder managementMobile-first technologySubscription programsCustomer retentionCross-functional collaborationVisionary leadershipScaling programsproduct managementmembership programsloyalty programsdata-drivenmember experiencestrategic planningstakeholder managementmobile-firstsubscriptionfinancial services

Deal Breakers

Less than 10 years of product management experience, No experience in financial services or fintech, Lack of strategic vision for membership programs, Inability to collaborate across teams

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