✦ Luna Orbit — Product Management

Principal Product Manager, Personalization

at Zillow

📍 Remote, US Remote 💰 $169K – $270K USD / year Posted March 16, 2026
Salary $169K – $270K USD / year
Type Full-Time
Experience mid
Exp. Years Not specified
Education Not specified
Category Product Management

Zillow is seeking a Principal Product Manager focused on personalization to enhance the home buying and financing experience. The role involves leveraging behavioral data to activate demand and improve customer engagement throughout the homeownership journey.

  • Own personalization strategy
  • Leverage behavioral data
  • Activate demand at key milestones
  • Integrate financing into home search
  • Collaborate with cross-functional teams

The role requires expertise in product management, data analysis, behavioral analytics, and digital engagement strategies, with a focus on marketplace and customer journey data.

The ideal candidate is an experienced product manager with a strong background in personalization, data analysis, and digital engagement strategies. They should have a strategic mindset, excellent cross-functional collaboration skills, and experience working with marketplace or behavioral data to drive customer demand and engagement.

Product ManagementData analysisCustomer segmentationDigital engagement strategies
AIMachine LearningBehavioral analyticsMarketplace intelligence
Zillow platformAIData analytics tools
Product ManagementPersonalizationMarketplace intelligenceCustomer segmentationDigital engagementData analysisBehavioral analyticsAIMachine LearningCustomer journey
Product ManagementPersonalizationMarketplace intelligenceCustomer segmentationDigital engagement strategiesData analysisBehavioral analytics
Strategic thinkingCross-functional collaborationCommunicationProblem-solvingCustomer focus
Industry Real Estate / Fintech
Job Function Drive personalized customer engagement and demand activation in the home financing process
Role Subtype Product Manager
Product ManagerPersonalizationMarketplace intelligenceCustomer segmentationDigital engagementData analysisBehavioral analyticsAIMachine LearningCustomer journeyOnsite behaviorLoan milestonesDemand activationHome financeHomeownershipProduct managementMachine learning

Lack of experience in product management or personalization, No experience with data analysis or behavioral analytics, Inability to work remotely

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