✦ Luna Orbit — Product Management

Principal Product Manager, SoFi Money

at SoFi

📍 WA - Seattle; CA - San Francisco; NY - New York City Remote Posted March 08, 2026
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Position Details

Type Full-Time
Experience mid
Exp. Years 7+ years
Education Bachelor’s degree or higher in a relevant field
Category Product Management

About this role

Own the vision, strategy, and delivery of onboarding and activation journeys for SoFi Money, focusing on user growth and engagement in the first 90 days.

Key Responsibilities

  • Define product vision
  • Develop onboarding strategies
  • Collaborate with engineering and design
  • Drive growth metrics
  • Enhance user activation and retention

Technical Overview

Leverage data analysis and experimentation tools to develop personalized member journeys across web, app, and communication channels, collaborating with cross-functional teams.

Ideal Candidate

The ideal candidate is a product leader with at least 7 years of B2C experience, specializing in growth, activation, and retention strategies. They are skilled in data-driven decision-making, experimentation platforms, and creating seamless onboarding experiences to drive user engagement.

Must-Have Skills

7+ years of B2C product management experienceExperience with growth and retention strategiesExperience with experimentation platforms (OptimizelyStatSig)Proven track record in user lifecycle management

Nice-to-Have Skills

Experience in financial productsExperience with onboarding and activation journeysExperience in digital banking

Tools & Platforms

OptimizelyStatSig

Required Skills

Product StrategyRoadmap DevelopmentUser JourneysData AnalysisExperimentation PlatformsOptimizelyStatSigCross-Functional CollaborationGrowth MetricsActivationRetention

Hard Skills

Product StrategyRoadmap DevelopmentUser JourneysData AnalysisExperimentation PlatformsOptimizelyStatSigCross-Functional CollaborationGrowth MetricsActivationRetention

Soft Skills

LeadershipCommunicationCollaborationResults-OrientedProactive

Industry & Role

Industry Fintech, Banking, Financial Services
Job Function Product management for user onboarding and engagement in digital banking

Keywords for Your Resume

Principal Product ManagerMoneyUser OnboardingActivationRetentionGrowthCustomer JourneysData AnalysisExperimentation PlatformsOptimizelyStatSigCross-Functional CollaborationWebAppChannels

Deal Breakers

Less than 7 years of relevant experience, No experience with experimentation platforms, Lack of background in digital banking or financial products

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