About this role
Senior product marketing leader responsible for go-to-market strategy and messaging for Ministry Brands' SaaS products, with emphasis on donor-related opportunities in faith-based and nonprofit sectors.
Key Responsibilities
- GTM strategy & product launches
- Market definition & segmentation
- Positioning & messaging
- Competitive intelligence & market insights
- Sales enablement
Technical Overview
Strategic product marketing scope including GTM, positioning, and messaging across multiple product lines; cross-functional leadership with RevOps and Sales; experience with Salesforce and modern marketing tech stack.
Ideal Candidate
The ideal candidate is a senior product marketer with 7+ years in B2B product marketing, at least 3 years in SaaS, and a proven track record owning GTM strategy across multiple product lines in a nonprofit/faith-based context. Strong in positioning, messaging, TAM/ICP clarity, and cross-functional collaboration with RevOps and senior leadership.
Must-Have Skills
7+ years of B2B product marketing experienceat least 3 years in SaaSBachelor’s degree in marketing or businessGTM strategy and execution across multiple product linesstrong positioning and storytellingtranslating complex products for non-technical buyersdefining TAMICPsegmentationand buyer claritycross-functional influence and readinessframeworks/templates for repeatable marketing processesstrategic thinker with execution biasability to present to senior leadershipworking knowledge of SalesforceMonday.comSharePointPower BIand Microsoft Suite
Nice-to-Have Skills
Experience marketing to faith-based organizationsnonprofitsor mission-driven organizationsBackground marketing complex B2B SaaS solutions across multiple product areasExperience at a company in the $100M–$500M revenue range
Tools & Platforms
SalesforceMonday.comSharePointPower BIMicrosoft Suite
Required Skills
['7+ years of B2B product marketing experience''at least 3 years in SaaS''Bachelor’s degree in marketing or business''GTM strategy''Positioning''Messaging''TAM''ICP''buyer journey''demand generation''sales enablement''cross-functional''RevOps''sales leadership''faith-based''nonprofit''Salesforce''monday.com''SharePoint''Power BI''Microsoft Suite''market definition''market insights']
Hard Skills
7+ years of B2B product marketing experienceat least 3 years in SaaSBachelor’s degree in marketing or businessGTM strategyPositioningMessagingTAMICPbuyer journeydemand generationsales enablementcross-functionalRevOpssales leadershipfaith-basednonprofitSalesforcemonday.comSharePointPower BIMicrosoft Suite
Soft Skills
strategic thinkingexecution biasanalytical mindsetcross-functional collaborationcommunication with senior leadership
Keywords for Your Resume
principal product marketing managerproduct marketinggo-to-market strategygtmpositioningmessagingTAMICPbuyer journeydemand generationsales enablementcross-functionalRevOpssales leadershipfaith-basednonprofitSaaSB2BSalesforcemonday.comSharePointPower BI
Deal Breakers
7+ years of B2B product marketing experience, at least 3 years in SaaS
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