About this role
Principal Product Marketing Manager leading strategy and GTM for CrowdStrike's Falcon Exposure Management, responsible for positioning, messaging, launches, and cross-functional alignment to accelerate growth.
Key Responsibilities
- Define leadership in Exposure Management
- Develop differentiated positioning and messaging
- Deliver high-quality content and enablement
- Lead cross-functional GTM for launches
- Shape web strategy and market education
Technical Overview
Deep domain expertise in Exposure Management and related cybersecurity areas; collaborates with product, sales, and campaigns; uses AI to scale marketing efforts.
Ideal Candidate
The ideal candidate is a senior product marketing leader with 12–15+ years in cybersecurity/B2B SaaS, deep exposure management domain knowledge, and a proven track record of successful go-to-market strategies and thought leadership in Exposure Management.
Must-Have Skills
12–15+ years of experience in product marketingtechnical product marketingproduct managementcybersecurityenterprise softwareor B2B SaaSDeep expertise in Exposure Management and adjacent categoriesStrong understanding of customer needsbuyer journeysmarket trendsand competitive dynamics in cybersecurityProven success building differentiated positioning and go-to-market strategiesExceptional writingcommunicationand presentation skillsCross-functional leadership and ability to influence stakeholdersExperience translating technical capabilities into customer valueAbility to balance strategic thinking with execution
Nice-to-Have Skills
High-tech startup or publicly traded company experienceTechnical or software engineering backgroundLeading by example and rolling up sleeves
Required Skills
Exposure Managementvulnerability managementexternal attack surface managementcloud securityidentity securityrisk prioritizationsecurity operationscontent creationmessaginggo-to-marketAI
Hard Skills
Exposure ManagementVulnerability ManagementExternal Attack Surface ManagementCloud SecurityIdentity SecurityRisk PrioritizationSecurity OperationsContent CreationMessagingGo-To-MarketAI tools (ClaudeGeminiChatGPT)
Soft Skills
writingcommunicationstorytellingpresentationleadership
Keywords for Your Resume
principal product marketing managerexposure managementcybersecurityb2b SaaSproduct marketinggo-to-marketmessagingcontent creationdemand generationanalyst relationspublic relationsdigitalfield enablementaiclaudegeminichatgptcross-functional leadershipbuyersmarket trendscompetitionExposure ManagementProduct MarketingCybersecurityGo-To-MarketContent creationDemand generationCross-functional leadershipAIB2B SaaSPositioning and messaging
Deal Breakers
12–15+ years of relevant product marketing experience, Deep domain expertise in Exposure Management and related cybersecurity categories, Strong writing and storytelling capabilities
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