Position Details

Salary $196K – $247K USD / year

Type Not Specified

Experience mid

Exp. Years 7+ years

Education Bachelor's Degree

Category Marketing & Digital Marketing

About this role

Principal Product Marketing Manager, Security at Cisco, responsible for security product positioning, messaging, and activation; owns content strategy, demand generation campaigns, and seller enablement; drives GTM and critical executive/analyst engagements.

Key Responsibilities

Own security product positioning and messaging
Drive GTM routes and demand gen campaigns
Build content strategy for events and executive/analyst meetings
Lead seller enablement and cross-functional partnerships
Develop and execute a GTM strategy for security

Technical Overview

Security product marketing scope including GTM strategy, content creation, events, and cross-functional collaboration to enable sales and partners.

Ideal Candidate

The ideal candidate is a Principal Product Marketing Manager with 7+ years of security product marketing, strong messaging and GTM expertise, and proven ability to enable sellers and drive demand across remote US teams.

Must-Have Skills

7+ years product marketing experience in the security businessBachelor's Degree

Nice-to-Have Skills

Strong knowledge of existing security technologies and solutionsCustomer-first mindsetAnalytical storytellerCross-Org Influence

Required Skills

Product marketingsecurity product marketinggo-to-marketcontent strategymessagingactivationdemand generationseller enablementcross-functional collaborationexecutive & analyst meetings

Hard Skills

Product marketingSecurity product marketingMessagingActivationContent strategyDemand generationGo-to-marketSeller enablementExecutive & analyst meetingsCross-functional collaborationCampaign developmentEvent planning

Soft Skills

Customer-first mindsetAnalytical storytellerCross-org influenceCommunicationLeadershipTeam collaboration

Industry & Role

Industry Technology

Job Function Security product marketing leadership and GTM execution

Role Subtype Product Marketing Manager

Keywords for Your Resume

principal product marketing managersecuritymarketinggo-to-marketgtmcontent strategydemand generationseller enablementremoteus locationssecurity technologiesaimachine datadata fabricfield enablementexecutive briefingsanalyst meetingspartner assetssellersproduct messagingproduct marketing

Deal Breakers

7+ years in security product marketing, Bachelor's Degree, Remote US work capability

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