Position Details

Type Full-Time

Experience lead

Exp. Years 10+ years

Education Not specified

Category Design & UX

About this role

Principal UX Designer for Engagement Growth at Twitch leads the long-term strategy for viewer engagement, partnering with researchers, PMs, and data scientists to translate insights into programs and prototypes. The role requires cross-organizational leadership and mentoring of a design team across multiple hub locations.

Key Responsibilities

Shape long-term engagement strategy
Partner with researchers, PMs, and data scientists
Drive design strategy and execution for engagement
Lead cross-organizational alignment and evangelize frameworks
Create presentations and prototypes for executive leadership

Technical Overview

Focus on end-to-end UX strategy and design for engagement across products, leveraging Figma for prototyping, information architecture and design systems, and collaboration with researchers and engineers to deliver complex features.

Ideal Candidate

The ideal candidate is a senior/lead principal UX designer with 10+ years of design experience focused on viewer engagement, capable of leading cross-functional design programs, mentoring designers, and communicating a clear design vision to executives. Deep expertise in Figma, information architecture, and design systems is essential.

Must-Have Skills

10+ years of design experience10+ years of practical UX design experience with emphasis on viewer engagementProficiency in FigmaExperience mapping user needs and mental models to UXIAand UI design decisionsDemonstrated experience collaborating with designersresearchersproduct managers and engineersExcellent storytelling and narrative skills to align cross functional partners and executive teams around design vision and rationaleExperience mentoring other designers

Nice-to-Have Skills

Strategic and tactical data-driven recommendationsDeep experience with mobileExperience with AI workflowsExperience modernizing a mature product without disrupting user trustExperience in streamingentertainment or community-based platformsExperience as a content creator or with UGC platformsIn-depth knowledge of design systemsB.S. (or M.S./MFA) in DesignInteraction/UX Design or HCI

Tools & Platforms

Figma

Required Skills

UX DesignUser Experience DesignInteraction DesignVisual DesignPrototypingFigmaExperience StrategyInformation ArchitectureMental ModelEngagment ModelsDesign SystemsResearchUX ResearchMobile UXCross-functional Collaboration

Hard Skills

UX DesignUser Experience DesignInteraction DesignVisual DesignPrototypingFigmaExperience StrategyInformation ArchitectureMental ModelEngagement ModelsDesign SystemsResearchUX ResearchMobile UXCross-functional Collaboration

Soft Skills

LeadershipMentoringCommunicationStorytellingExecutive communicationCross-functional collaborationProblem solvingEmpathy

Certifications

Preferred

B.S./M.S./MFA in DesignInteraction/UX Design or HCI

Industry & Role

Industry Media

Job Function Lead end-to-end UX design programs for engagement growth across Twitch platforms

Role Subtype UX Designer

Keywords for Your Resume

principal ux designerux designerviewer engagementengagement growthtwitchfigmainformation architecturemental modelengagement modelsprototypeprototypingdesign systemsux researchmobile uxcross-functionalleadershipstorytellingexec leadershiponsitesan franciscocaliforniamentoring

Deal Breakers

Less than 10 years of design experience, Lack of experience leading design programs or cross-functional initiatives, No proficiency with Figma or prototyping in mobile contexts

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Principal UX Designer, Engagement

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