✦ Luna Orbit — Product Management

Product Manager II , Growth Activation

at Coinbase

📍 Remote - USA Remote Posted March 08, 2026
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Position Details

Type Full-Time
Experience mid
Exp. Years 2+ years
Education Not specified
Category Product Management

About this role

This role involves managing and optimizing the user activation and onboarding experience to drive engagement and retention for Coinbase users.

Key Responsibilities

  • Develop activation strategies
  • Analyze funnels and identify drop-offs
  • Run A/B tests and interpret results
  • Collaborate on onboarding improvements
  • Support growth initiatives

Technical Overview

The technical scope includes data analysis, A/B testing, UX design, and growth experimentation within the Coinbase platform environment.

Ideal Candidate

The ideal candidate is a product manager with 2+ years of experience in user activation, onboarding, or growth within fintech or crypto platforms. They are analytical, data-driven, and skilled in running experiments and collaborating across teams to optimize user engagement.

Must-Have Skills

Experience with user activation and onboardingAbility to run A/B testsData analysis skillsCross-functional collaboration

Nice-to-Have Skills

Experience with fintech or crypto platformsKnowledge of KYC processesExperience with growth marketing

Tools & Platforms

Coinbase platformA/B testing toolsData dashboards

Required Skills

Product ManagementUser ActivationA/B TestingKYCCustomer OnboardingData AnalysisUX DesignMulti-Product DiscoveryExperimentationGrowth Strategies

Hard Skills

Product ManagementUser ActivationA/B TestingKYCCustomer OnboardingData AnalysisUX DesignMulti-Product DiscoveryExperimentationGrowth Strategies

Soft Skills

Analytical thinkingCollaborationCommunicationProblem-solvingData-driven mindset

Industry & Role

Industry Fintech
Job Function Enhance user activation and onboarding processes

Keywords for Your Resume

Product ManagementUser ActivationA/B TestingKYCCustomer OnboardingData AnalysisUX DesignMulti-Product DiscoveryExperimentationGrowth Strategies

Deal Breakers

Less than 2 years of relevant experience, No experience with A/B testing or data analysis, Lack of familiarity with onboarding or activation processes, Unwillingness to work remotely

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