Position Details
About this role
This role involves managing and optimizing the user activation and onboarding experience to drive engagement and retention for Coinbase users.
Key Responsibilities
- Develop activation strategies
- Analyze funnels and identify drop-offs
- Run A/B tests and interpret results
- Collaborate on onboarding improvements
- Support growth initiatives
Technical Overview
The technical scope includes data analysis, A/B testing, UX design, and growth experimentation within the Coinbase platform environment.
Ideal Candidate
The ideal candidate is a product manager with 2+ years of experience in user activation, onboarding, or growth within fintech or crypto platforms. They are analytical, data-driven, and skilled in running experiments and collaborating across teams to optimize user engagement.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Less than 2 years of relevant experience, No experience with A/B testing or data analysis, Lack of familiarity with onboarding or activation processes, Unwillingness to work remotely
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