About this role
This role involves managing customer engagement and lifecycle products within a SaaS platform, focusing on onboarding, recognition, and communication channels to improve user retention and satisfaction.
Key Responsibilities
- Design onboarding experiences
- Own engagement systems
- Develop recognition mechanics
- Manage outbound communication channels
- Collaborate with analytics team
Technical Overview
The technical scope includes working with CRM systems, marketing automation tools, notification platforms, and analytics integration to optimize user engagement workflows.
Ideal Candidate
The ideal candidate is a mid-level product manager with experience in SaaS customer engagement and lifecycle products, skilled in analytics, onboarding, and communication tools. They are proactive, collaborative, and data-driven.
Must-Have Skills
Experience owning lifecycle or engagement products at a SaaS companyFamiliarity with CRMmarketing automationor notification platformsPartnering with analytics and data teamsDesigning onboarding flowsprogress trackingor achievement systemsOperating across end-user and admin personas
Nice-to-Have Skills
Experience with BrazeExperience with IterableExperience with Salesforce Marketing CloudImpact on activationretentionor re-engagement metrics
Tools & Platforms
BrazeIterableSalesforce Marketing Cloud
Required Skills
Product ManagementCustomer EngagementLifecycle ManagementCRMMarketing AutomationNotification PlatformsGTM CoordinationData InstrumentationAnalyticsOnboarding FlowsProgress TrackingAchievement SystemsEmailIn-app NotificationsMobile Push
Hard Skills
Product ManagementCustomer EngagementLifecycle ManagementCRMMarketing AutomationNotification PlatformsGTM CoordinationData InstrumentationAnalyticsOnboarding FlowsProgress TrackingAchievement SystemsEmailIn-app NotificationsMobile Push
Soft Skills
Learning mindsetExperimentationCommunicationProactivityPartnershipContinuous ImprovementFeedback orientation
Keywords for Your Resume
Product ManagerCustomer EngagementLifecycle ManagementCRMMarketing AutomationNotification PlatformsGTM CoordinationData InstrumentationAnalyticsOnboarding FlowsProgress TrackingAchievement SystemsEmailIn-app NotificationsMobile Pushproduct managementcustomer engagementlifecyclecrmmarketing automationnotificationsanalyticsonboardingretentiongrowth
Deal Breakers
Lack of SaaS product ownership experience, No experience with CRM or notification platforms, Poor collaboration with analytics teams, Inability to design onboarding or achievement systems
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