Position Details

Salary $65K – $70K USD / year

Type Not Specified

Experience entry

Exp. Years 0+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

This role supports product positioning, market analysis, and competitive intelligence to help drive product adoption and successful launches.

Key Responsibilities

Support product launches
Develop messaging
Conduct market analysis
Gather competitive insights
Coordinate with sales and marketing

Technical Overview

Focuses on market analysis, messaging, competitive intelligence tools, and collaboration with sales and product teams.

Ideal Candidate

The ideal candidate is an entry-level Product Marketing Associate with strong skills in market analysis, messaging, and competitive intelligence. They are collaborative, analytical, and eager to support product launches and customer engagement strategies.

Must-Have Skills

Product marketingCompetitive intelligenceMessaging developmentMarket analysisCustomer communications

Nice-to-Have Skills

Sales enablementCRM toolsSalesforceGongProduct launch support

Tools & Platforms

KlueSalesforceGongCRM platforms

Required Skills

Product MarketingCompetitive IntelligenceMessaging DevelopmentMarket AnalysisGo-to-Market StrategyCustomer CommunicationsSales EnablementCRMSalesforceGong

Hard Skills

Product MarketingCompetitive IntelligenceMessaging DevelopmentMarket AnalysisGo-to-Market StrategyCustomer CommunicationsSales EnablementCRMSalesforceGong

Soft Skills

CommunicationCollaborationAnalytical ThinkingOrganizational SkillsAdaptabilityTeamwork

Industry & Role

Industry SaaS, Talent Management, HR Tech

Job Function Assist in product marketing, competitive intelligence, and market positioning activities

Keywords for Your Resume

Product Marketing AssociateCompetitive IntelligenceMessaging DevelopmentMarket AnalysisGo-to-Market StrategyCustomer CommunicationsSales EnablementCRMSalesforceGongProduct LaunchMarket PositioningCustomer EngagementCampaign ManagementBrand MessagingProduct Marketing

Deal Breakers

Lack of experience in product marketing, No familiarity with competitive intelligence tools, Inability to work remotely, No experience with Salesforce or Gong

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