Position Details

Type Full-Time

Experience mid

Exp. Years 3+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

This role involves defining product positioning, developing messaging, and leading go-to-market strategies for a SaaS company in a remote setting.

Key Responsibilities

Develop product positioning
Create messaging frameworks
Lead go-to-market strategies
Enable sales teams
Monitor industry trends

Technical Overview

Focuses on product positioning, messaging frameworks, sales enablement tools, and competitive intelligence to support marketing initiatives.

Ideal Candidate

The ideal candidate is a strategic product marketer with 3+ years in high-growth SaaS environments, capable of developing positioning, messaging, and go-to-market strategies. They excel in cross-functional collaboration and storytelling to elevate brand presence.

Must-Have Skills

Product MarketingPositioning & MessagingGo-to-Market StrategySales EnablementContent StrategyCompetitive Intelligence

Nice-to-Have Skills

High-growth SaaS experienceCross-functional leadershipIndustry trend monitoring

Tools & Platforms

Web copyWebinarsSales decksDemo videos

Required Skills

Product PositioningMessagingGo-to-Market StrategySales EnablementContent CreationCompetitive IntelligenceIndustry Trends

Hard Skills

Product PositioningMessagingGo-to-Market StrategySales EnablementContent CreationCampaign StrategyCompetitive IntelligenceIndustry Trends

Soft Skills

strategic thinkingcreativityexecution-orientedcollaborationstorytelling

Industry & Role

Industry SaaS / Technology

Job Function Product marketing and strategy

Keywords for Your Resume

Product MarketingPositioning & MessagingGo-to-Market StrategySales EnablementContent StrategyCompetitive IntelligenceIndustry TrendsWebinarsSales DecksDemo VideosContent CreationCross-functionalSaaSStorytelling

Deal Breakers

Lack of SaaS experience, No experience in product marketing or messaging, Unable to develop go-to-market strategies

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