About this role
This Product Marketing Manager role at Cardinal Health Canada drives downstream marketing strategy, including go-to-market execution for product portfolios. The position manages product launches/discontinuations, creates campaigns and sales enablement, and leads marketing input for Group Purchasing Organization (GPO) RFPs and tender bids.
Key Responsibilities
- Manage downstream marketing strategy for a diverse product portfolio.
- Manage product launches and discontinuations.
- Develop and implement marketing plans, sales enablement tools, campaigns, and promotional activities.
- Lead marketing input for Group Purchasing Organization (GPO) RFPs and tender bids.
- Track KPIs, analyze market trends, and provide actionable insights to leadership
Technical Overview
The role applies product lifecycle management and market/competitive insights to improve adoption, utilization, and revenue growth. It includes KPI tracking and performance reporting while collaborating with clinical, commercial, global marketing, and regional sales teams.
Ideal Candidate
The ideal candidate is a Product Marketing Manager experienced with downstream go-to-market strategy for medical device product portfolios. They can drive adoption, utilization, and revenue growth through campaigns and sales enablement, and they have direct experience managing GPO RFPs and tender bids with strong competitive positioning. This person will collaborate across global marketing, sales, and clinical teams and report in a hybrid schedule from Vaughan, Ontario.
Must-Have Skills
Manage downstream marketing strategy for a diverse portfolio of productsManage product launches and discontinuationsDevelop and implement marketing planssales enablement toolscampaignsand promotional activitiesLead marketing input for Group Purchasing Organization (GPO) RFPs and tender bidsTrack KPIsanalyze market trendsand provide actionable insightsHybrid reporting twice a week at VaughanOntario office (inferred requirement from posting)
Nice-to-Have Skills
deep understanding of Canadian Medical Devices marketsproduct lifecycle management expertise
Tools & Platforms
KPIs (key performance indicators)RFP (Request for Proposal) tender response process
Required Skills
downstream marketing strategyproduct launchesproduct discontinuationsmonitor product performancepricingprofitabilitymaximize ROImarketing planssales enablement toolscampaignspromotional activitiesmessagingtoolstraining materialsmarket and competitive insightsproduct lifecycle managementadoptionutilizationrevenue growthcustomer engagement initiativesKey Opinion Leader engagementeducational initiativesGroup Purchasing Organization (GPO) RFPstender response processtender bidscompliance with requirementspricing and contractswinning proposalstrack KPIsanalyze market trendsperformance reports
Hard Skills
downstream marketing strategyproduct portfolio managementproduct launchesproduct discontinuationsmonitor product performancepricingprofitabilitymaximize ROIdevelop and implement marketing planssales enablement toolscampaignspromotional activitiesmarket and competitive insightsdevelop messagingtoolsand training materialsproduct lifecycle managementadoptionutilizationrevenue growth through targeted campaignscustomer engagement initiativesKey Opinion Leader engagementeducational initiativesGroup Purchasing Organization (GPO) RFPstender response processtender bidsmarketing input for RFPscompetitive positioningcompliance with requirementspricing and contracts collaborationdevelop winning proposalstrack KPIsanalyze market trendsperformance reporting for leadershipwork closely with supply chain and regulatory teams
Soft Skills
collaborate with global/upstream marketingmarketing communications & regional sales teamscross-functional partnership with clinical and commercial teamstranslate customer needs into actionable marketing programscustomer engagement and relationship buildingleadership for tender bid marketing inputanalytical thinking for market feedback and performance data
Keywords for Your Resume
Product Marketing ManagerCardinal Health CanadaSenior ManagerProduct and Solutions MarketinghybridVaughanOntariodownstream marketing strategyproduct launchesdiscontinuationsproduct performancepricingprofitabilityROImarketing planssales enablement toolscampaignspromotional activitiesglobal/upstream marketingmarketing communicationsregional salesmessagingtraining materialsmarket and competitive insightsproduct lifecycle managementcustomer engagement initiativesadoptionutilizationrevenue growthKey Opinion Leader engagementeducational initiativesGroup Purchasing Organization (GPO) RFPstender response processtender bidscompetitive positioningcompliance with requirementspricing and contractswinning proposalsKPIsperformance reportsKey Opinion Leader
Deal Breakers
Must be able to work in hybrid schedule reporting twice a week at Vaughan, Ontario office (as stated)
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