✦ Luna Orbit — Marketing & Digital Marketing

Product Marketing Specialist

at BlueSight

📍 Remote, US Remote 💰 $75K – $85K USD / year Posted April 07, 2026
Apply Now → ← Browse All Jobs

Position Details

Salary $75K – $85K USD / year
Type Full-Time
Experience mid
Exp. Years 3–5+ years
Education Bachelor’s degree in Marketing or a related field (or equivalent experience)
Category Marketing & Digital Marketing

About this role

Product marketing for Bluesight’s diversion and privacy SaaS products; owns GTM, positioning, messaging, and core product content; acts as translator between Product and Commercial teams.

Key Responsibilities

  • Go-to-market strategy for Bluesight’s diversion and privacy SaaS products
  • Develop positioning, messaging frameworks, and value propositions
  • Create and updates core product content: sales decks, one-pagers, website copy, case studies, whitepapers, launch materials
  • Support launches and revenue enablement; partner with Marketing on campaigns
  • Cross-functional collaboration across Product, Marketing, Sales Enablement, Sales, and Customer Success

Technical Overview

Role focuses on GTM execution, messaging, content creation for healthcare/privacy SaaS; cross-functional collaboration; no coding.

Ideal Candidate

The ideal candidate is a mid-level product marketing professional with 3–5+ years in B2B SaaS, experienced with go-to-market and messaging for healthcare/compliance products.

Must-Have Skills

3–5+ years of product marketing experience in B2B SaaSExperience launching and supporting complex productsPositioning and messaging across multiple buyer personasExcellent written communicationBachelor’s degree in Marketing or a related field (or equivalent experience)Experience marketing healthcare or compliance products

Required Skills

Go-to-marketgo-to-market strategypositioningmessagingcontent creationsales enablementinternal enablementlaunch planninglaunch assetsproduct contentB2B SaaShealthcare ITregulatory changesbuyer personascase studieswhitepapers

Hard Skills

Go-to-MarketGo-to-Market StrategyPositioningMessagingContent CreationSales EnablementInternal EnablementLaunch PlanningLaunch AssetsProduct ContentB2B SaaSHealthcare ITRegulatory ChangesMarket ResearchCompetitive BattlecardsWebsite copyCase studiesWhitepapers

Soft Skills

Excellent written communicationCross-functional collaborationOrganizational skillsTime managementStrategic thinking

Industry & Role

Industry Healthcare IT
Job Function Develop and execute product marketing strategies for B2B SaaS healthcare/privacy products
Role Subtype Product marketing

Keywords for Your Resume

product marketing specialistproduct marketinggo-to-marketgo-to-market strategygtmpositioningmessagingvalue propositionslaunch planninglaunch assetsinternal enablementsales enablementcontent creationcase studieswhitepapersB2B SaaShealthcarecomplianceregulatory changesbuyer personashealthcare ithealthcare ITcross-functional collaborationfeature briefswebsite copy

Deal Breakers

Less than 3 years of product marketing experience, No B2B SaaS experience, No healthcare or compliance marketing experience, No bachelor's degree in marketing or related field

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile