Program Mgr. 2 - Employer Brand & Recruitment Marketing - Seattle, WA (Hybrid)

Own the strategy and execution for Nordstrom’s Employer Brand and Employee Value Proposition (EVP) programs across the talent lifecycle. Lead digital and creative program development, optimize the Career Site for application growth, and manage brand tool usage, messaging guardrails, and analytics to improve employer reputation.

• Own enterprise activation of differentiated Nordstrom Employee Value Proposition (EVP) and Employer Brand across the talent lifecycle
• Develop digital marketing strategy across owned social media accounts, recruiting platforms, and marketing campaigns
• Create Employer Brand strategy and creative approach for video, digital, and physical assets in partnership with internal teams
• Manage Career Site strategy, content, operational rigor, and success through data insights
• Own messaging guardrails, asset guidelines, analytics, and employer brand tools/partnerships; manage employee voice channels and employee referral program

This is a marketing-operations/program management role centered on employer branding. It involves building digital marketing strategy, managing owned channels and recruiting platforms, producing/ editing brand assets (including video and physical/digital assets), and measuring performance via analytics and data insights for ROI optimization.

The ideal candidate is a seasoned employer brand and EVP program manager with 7+ years in strategic brand, talent marketing, or talent acquisition. They build and deliver employer brand and recruitment marketing programs end-to-end, with strong digital marketing strategy skills and a data-driven approach to improving career site performance and employer reputation.