About this role
Director of Growth Marketing and Sales Enablement builds and executes a marketing and communications engine to support business development and executive leadership, focusing on Medicaid/Medicare Advantage markets, payer engagement, and executive readiness.
Key Responsibilities
- Marketing strategy and lead generation
- ABM and conferences/events
- Salesforce-based marketing & sales enablement
- Payer engagement and executive materials
- Market intelligence and external positioning
Technical Overview
Scope includes healthcare marketing, payer strategy, ABM, Salesforce-enabled marketing and sales enablement, and executive communications.
Must-Have Skills
8–12+ years of experience in marketingcommunicationsor related strategy rolesexperience supporting executive teams and payer-facing business developmentstrong understanding of Medicaid managed care and/or Medicare Advantage marketsability to distill complex healthcare and operational models into clear narrativesexceptional written and verbal communication skillscomfort operating in a fast-movinggrowth-stage environment
Nice-to-Have Skills
experience in healthcare organizations selling to managed care plans
Tools & Platforms
SalesforcePower BITableauSharePointWorkday
Required Skills
marketing strategylead generationABMsales enablementSalesforceexecutive materialsbrand strategypayer engagementmarket researchcompetitive intelligence
Hard Skills
marketing strategylead generationaccount-based marketing (ABM)sales enablementSalesforceexecutive materialsbrand strategypayer engagementmarket researchcompetitive intelligencecontent developmentthought leadershipexternal positioning
Soft Skills
exceptional written and verbal communicationstrong storytellingstrategic thinkingcollaboration
Keywords for Your Resume
director of growth marketing and sales enablementmarketing strategygrowth marketinglead generationABMSalesforcepayer engagementMedicaidMedicare Advantagebrand strategyexecutive communicationsthought leadershipcontent developmentmarket researchcompetitive intelligencesales enablementdeal supportremotehealthcare marketing
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