Position Details
About this role
Retention Marketing Manager for a marketing agency responsible for managing 10-12 brands’ email and SMS marketing accounts. Develop quarterly/monthly strategies, flow/automation, list growth, and retention programs while collaborating with lifecycle, marketing, and creative teams remotely.
Key Responsibilities
- Manage 10-12 brands' email and SMS marketing
- Develop quarterly/monthly campaign strategies
- Oversee flow/automation and list growth
- Collaborate with lifecycle/creative teams
- Drive retention and client happiness
Technical Overview
Marketing tech stack-focused role leveraging Klaviyo, ActiveCampaign, HubSpot, Braze, Iterable, and Attentive to design multi-channel retention campaigns. Emphasis on lifecycle marketing, automation flows, and data-driven optimization across ecommerce brands.
Ideal Candidate
The ideal candidate is a mid-level retention marketing manager with hands-on experience running email and SMS programs for ecommerce brands, proficient in Klaviyo, HubSpot, Braze, Iterable, and Attentive. They should be adept at building retention flows, list growth strategies, and cross-brand coordination for 6- to 8-figure brands in a remote agency setting.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience with Klaviyo/ActiveCampaign/HubSpot/Braze/Iterable, No prior experience with 6-8 figure ecommerce brands, Inability to work remotely
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