Position Details
About this role
Own day-to-day execution of inbound and outbound demand generation programs to drive qualified leads and pipeline growth. Build and optimize ABM campaigns for targeted accounts, partner with Sales and Revenue Operations, and report results using KPIs and dashboards.
Key Responsibilities
- Execute integrated demand generation campaigns to drive qualified leads and support pipeline goals
- Partner with Sales and BDR teams to develop and deploy ABM programs for targeted accounts
- Manage campaign setup, deployment, optimization, and reporting across inbound and outbound channels
- Optimize conversion paths and funnel performance
- Maintain and improve lead scoring models
Technical Overview
Manage integrated marketing campaigns across channels including email nurtures, paid digital campaigns, content syndication, and webinars. Use MarTech tooling such as HubSpot, Salesforce, Sendoso, CMS platforms, Asana, intent sources, and analytics tools to optimize funnel performance, lead scoring, and ROI.
Ideal Candidate
The ideal candidate is a B2B demand generation and revenue marketing professional with 5β7 years of experience, preferably in SaaS, who can execute ABM programs and integrated campaigns end-to-end. They are hands-on with MarTech tools like HubSpot and Salesforce, understand funnel and conversion path optimization, and can build reporting with KPIs and dashboards.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
5β7 years of experience in B2B demand generation or revenue marketing, Hands-on experience with MarTech tools such as HubSpot and Salesforce, Ability to execute ABM strategy and execution
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