✦ Luna Orbit — Executive & General Management

Sales Director, Lifestyle - Merrell Remote

at Wolverine Worldwide

📍 Remote, US Remote 💰 $172K – $225K USD / year Posted April 08, 2026
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Position Details

Salary $172K – $225K USD / year
Type Not Specified
Experience executive
Exp. Years Not specified
Education Not specified
Category Executive & General Management

About this role

Merrell is hiring a Director of Sales (Lifestyle) to lead US wholesale lifestyle retail channels and drive a retail transformation. The role owns key account strategy, regional planning, and sales execution to maximize profitable growth.

Key Responsibilities

  • Own and lead Lifestyle retail channels for Merrell US Wholesale
  • Build and drive sales strategy for lifestyle segment at national retailers and tier zero accounts
  • Own annual sales budget and regional/key account plans
  • Direct weekly sales management through forecasting
  • Maximize profitable sales through disciplined new business generation and expansion

Technical Overview

This is a sales leadership role focused on retail channel ownership, forecasting, and data-driven sales strategy. No specific software stack is stated in the provided excerpt.

Ideal Candidate

The ideal candidate is an executive-level sales leader with a proven track record owning wholesale lifestyle retail channels, building strong retail partnerships, and driving profitable growth. They lead and develop sales teams, manage key accounts and budgets, and use data and insights to forecast performance and execute strategic sales plans.

Must-Have Skills

Own and lead the Lifestyle retail channels for Merrell US WholesaleBuild and drive Merrell’s sales strategy to elevate the lifestyle segment at national retailers and influential tier zero accountsOwn the annual sales budget and regional and key account plansDirect the weekly management of sales by forecasting

Required Skills

retail partnershipsdistribution strategysales strategy developmentsales team leadershipforecastingannual sales budget ownershipregional and key account planningkey account managementstrategic sales plan developmentdata and insights analysis

Hard Skills

retail partnershipsdistribution strategysales strategy developmentsales team leadershipforecastingannual sales budget ownershipregional and key account planningkey account managementaccount executives managementsales support managementmarket executiondata and insights analysisstrategic sales plan developmentprobable weekly sales management

Soft Skills

results-drivenhighly motivatedleadershipteam developmentcoachingcross-functional collaborationstrategic thinkingcommunicationstakeholder managementability to build winning retail partnershipsdisciplined execution

Industry & Role

Industry Retail
Job Function Lead and grow Merrell’s Lifestyle retail wholesale sales channels by building partnerships, managing budgets, and executing strategic sales plans.
Role Subtype Director of Operations

Keywords for Your Resume

Sales DirectorDirector of SalesLifestyleRetailretail partnershipsdistribution strategysales strategyKey Account ManagersAccount ExecutivesSales Supportannual sales budgetregional planskey account plansforecastingstrategic sales plandata and insightsprofitable salesnew business generationaccount expansion

Deal Breakers

Must have experience owning lifestyle/wholesale retail channels and key account strategy (as described in duties), Must demonstrate ability to manage sales forecasting and annual budget ownership (as described)

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