About this role
The Sales Manager directs and coordinates the sales function for an assigned division to execute sales strategies that maximize sales volume and drive targeted profitable growth. The role includes leading, coaching, and professionally developing sales staff while owning sales forecasting, pricing strategy input, customer retention, and reporting.
Key Responsibilities
- Develop and implement comprehensive business strategies and sales and marketing plans
- Develop the sales forecast and maintain accountability for sales goal achievement
- Direct a staff of sales and administrative personnel including hiring, training and performance coaching
- Assist with new customer solicitation, bid preparation and customer retention strategies
- Review sales activity funnel (CRM tool) and sales performance compared to goal
Technical Overview
The role is sales-operations focused, using a CRM tool to review the sales activity funnel and manage sales pipeline activity. It emphasizes forecasting, metrics/budget achievement, bid preparation, and Customer Service Agreements accuracy and terms review.
Ideal Candidate
The ideal candidate is a Sales Manager with at least 5 years of experience supervising or managing sales personnel and activities, including developing comprehensive sales strategies. They can build sales forecasts, drive goal achievement using sales metrics and CRM pipeline activity (sales activity funnel), and lead pricing, bid preparation, and customer retention initiatives.
Must-Have Skills
Minimum of 5 years experience in a role that includes supervising or managing sales personnel and activities.Experience developing comprehensive sales strategies.
Tools & Platforms
CRM tool
Required Skills
sales strategy developmentsales and marketing planssales forecastingsales goal achievementsales metricsstaff managementhiringtrainingperformance coachingride-alongsnew customer solicitationbid preparationcustomer retention strategiesCRM tool managementsales activity funnel reviewspricing strategycompetitive trends analysissales reportingCustomer Service Agreements reviewcommunication skillsactive listening
Hard Skills
sales strategy developmentsales and marketing plansbusiness strategy developmentsales forecastingsales goal achievementsales metrics managementbudget achievementstaff managementhiringtrainingperformance coachingsales ride-alongsnew customer solicitationbid preparationcustomer retention strategiescustomer retentionaccount managementCRM tool managementsales activity funnel reviewspricing strategy developmentpricing strategy implementationcompetitive trends analysismarket behavior awarenesscustomer base managementservices and lines of business knowledgepricing structures knowledgesales reportingCustomer Service Agreements reviewterms and conditions pricing reviewaccuracy review
Soft Skills
professional presentationconfidenceassertivenessself-esteemtime managementcommunication skills (written and verbal)active listening skillsability to effectively communicate to all levels of managementproblem identification and resolutionproactivenessfollow throughpositive outlookrelationship management
Keywords for Your Resume
Sales Managerplanningorganizingdirecting and coordinatingsales functionsales strategiesmaximize sales volumetargeted profitable growthsales staffbusiness strategiessales and marketing plansoperating plan for the business unitsales forecastsales goal achievementsales metricsbudget achievementsupervising sales personnelhiringtrainingperformance coachingweekly ride-alongscustomer solicitationbid preparationcustomer retention strategiessales activity funnelCRM toolcustomer retention and relationship activitiespricing strategymarket behaviorcompetitive trendscustomer needscustomer base managementsales reportsCustomer Service Agreementsterms and conditions pricingprofessional presentationactive listening
Deal Breakers
Minimum of 5 years experience in a role that includes supervising or managing sales personnel and activities, Experience developing comprehensive sales strategies
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