About this role
Founding Operator role responsible for building and running sales operations for a growing SEO agency. You sell independently at the start, recruit sales reps as pipeline grows, and scale operations as the client book expands.
Key Responsibilities
- Build and run sales operations
- Sell alone in first 21–30 days and close first client
- Recruit and coach sales reps as contracted
- Deliver competitive audit positioning to prospects
- Scale people management as client count grows
Technical Overview
The role is sales-focused but requires deep understanding of the agency’s SEO delivery system: competitive audits, keyword-targeted content at scale, satellite site network, systematic backlink acquisition, PPC management when called for by the audit, and automated monthly reporting. Compensation is tied to true net agency income and a per-client residual across the active book.
Ideal Candidate
The ideal candidate is a founding-level sales operator who can build the sales motion for a growing SEO agency and sell independently during the first 21–30 days. They understand SEO service positioning (competitive audits, keyword-targeted content, backlinks, and PPC where needed) and can lead a recruiting process while scaling from a single seller to a team-based operation tied to retention and growth metrics.
Must-Have Skills
Build and run the sales and operations function of a growing SEO agencySell alone in the first 21-30 daysClose first clientDevelop and understand objection handling from personal experienceManage people who manage people (at 25 clients)Run competitive audit and produce report of ranking gapsExecute sales operations recruiting in parallel from day oneDrive objective retention and growth metrics
Tools & Platforms
PPC managementAutomated monthly reporting
Required Skills
sales operationscompetitive auditkeyword-targeted content at scalesatellite site networksystematic backlink acquisitionPPC managementautomated monthly reportingrevenue sharetrue net agency incomemonth-to-month contracts
Hard Skills
Sales operationsRecruiting sales repsCompetitive auditKeyword-targeted content at scaleSatellite site networkLocal competitors intelligenceSystematic backlink acquisitionPPC managementAutomated monthly reportingDomain analysisManaging year-long agency contractMonth-to-month contract managementObjective retention and growth metricsPipeline/objection handlingPerformance-based revenue share calculation on true net agency incomeClient contract complianceInfrastructure built/delivery system operation handoff
Soft Skills
CommunicationCoachingLeadershipCross-functional collaborationTime managementMultitaskingProblem-solvingSelf-managementSales negotiationCustomer relationship managementAnalytical thinking (retention and growth metrics)
Keywords for Your Resume
Sales & Operations ManagerFounding Operatorsales operationssales reprecruitingcommissionrevenue sharetrue net agency incomeActive clientsper-client management residual$125/monthCompetitive auditkeyword-targeted content at scalesatellite site networklocal competitorssystematic backlink acquisitionPPC managementautomated monthly reportingmonthly reportingmonth-to-monthyear-long agency contractobjective retentiongrowth metricscompetitive audit
Deal Breakers
Must be able to sell alone during the first 21-30 days and close the first client, Must be able to build and run the sales and operations function (founding operator scope)
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