Position Details

Salary $130K – $150K USD / year

Type Not Specified

Experience senior

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Nerdio seeks a Senior Alliance & Industry Product Marketing Manager to own positioning, messaging, and GTM strategy for key alliance partnerships and priority industry verticals. You will bridge Nerdio’s product, alliance, and broader marketing teams to create narratives and high-quality enablement assets for Microsoft sellers and industry buyers.

Key Responsibilities

Develop and own positioning, messaging, and content for Microsoft-focused alliance partnerships
Build and maintain industry vertical messaging frameworks
Collaborate with Alliance, Sales, and Demand Gen teams to develop joint GTM messaging
Produce PMM deliverables including solution briefs, battle cards, landing pages, pitch decks, and ROI tools
Partner with partner marketing teams to translate GTM strategy into demand gen campaigns

Technical Overview

This is product marketing focused on Microsoft cloud and end user computing technologies, including Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune. The role emphasizes developing GTM messaging, partner co-sell materials, and ROI-focused collateral rather than hands-on engineering.

Ideal Candidate

The ideal candidate is a senior product marketing manager with deep experience developing positioning, messaging, and GTM strategy for alliance partnerships—especially Microsoft. They have built industry-specific frameworks and produced sales-enablement deliverables like solution briefs, battle cards, landing pages, pitch decks, and ROI tools for Healthcare, Financial Services, Manufacturing, and the Public Sector.

Must-Have Skills

Develop and own positioningmessagingand content for Nerdio's key alliance partnerships — with a primary focus on Microsoft (AVDWindows 365Intune)Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segmentsincluding HealthcareFinancial ServicesManufacturingand Public SectorCollaborate with AllianceSalesand Demand Gen teams to develop joint GTM messaging for Microsoft field sellersProduce high-quality PMM deliverables — including solution briefsbattle cardsindustry-specific landing pagespitch decksand ROI tools

Required Skills

positioningmessaginggo-to-market strategyGTM messagingsolution briefsbattle cardsindustry-specific landing pagespitch decksROI toolsdemand gen activationsAzure Virtual Desktop (AVD)Windows 365Microsoft IntuneHealthcareFinancial ServicesManufacturingPublic Sector

Hard Skills

positioningmessaginggo-to-market strategy (GTM)content developmentindustry vertical messaging frameworkssolution briefsco-sell materialsenablement contentbattle cardsindustry-specific landing pagespitch decksROI toolsdemand gen activationscampaignsalliance marketingpartner marketing translationMicrosoft Azure Virtual Desktop (AVD)Windows 365Microsoft IntuneHealthcareFinancial ServicesManufacturingPublic Sector

Soft Skills

collaborativeempatheticdrivencross-functional collaborationcommunicationstakeholder managementcollaboration with AllianceSalesand Demand Gen teamsability to resonate with audienceshigh-quality deliverables

Industry & Role

Industry SaaS

Job Function Own alliance and industry product marketing positioning and GTM messaging for Microsoft and priority verticals

Role Subtype Brand Manager

Keywords for Your Resume

Senior Alliance & Industry Product Marketing ManagerAlliance Product Marketing ManagerIndustry Product Marketing Managerpositioningmessaginggo-to-market strategyGTM messagingsolution briefsbattle cardsindustry-specific landing pagespitch decksROI toolsdemand gendemand gen activationsMicrosoftAzure Virtual Desktop (AVD)Windows 365IntuneMicrosoft IntuneHealthcareFinancial ServicesManufacturingPublic Sector

Deal Breakers

Must have experience owning positioning and messaging for key alliance partnerships with primary focus on Microsoft (Azure Virtual Desktop (AVD), Windows 365, Microsoft Intune), Must have experience producing sales enablement and industry GTM deliverables (solution briefs, battle cards, landing pages, pitch decks, ROI tools)

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