Position Details

Type Not Specified

Experience senior

Exp. Years 2+ years

Education Bachelor's degree from an accredited four-year college

Category Data & Analytics

About this role

Senior Analyst, Marketing Analytics supports the Enterprise Analytics function by delivering insights that drive profit and partnering with marketing operations. The role involves distilling large datasets into actionable recommendations and presenting to senior management.

Key Responsibilities

Interact with senior leaders to refine analytics requests
Conduct rigorous analytics to identify profitability and optimization opportunities
Develop senior-management-ready presentation materials
Support operating department reporting to track trends and drivers
Lead cross-Analytics projects and mentor junior analysts

Technical Overview

Stack includes SQL, R, Python, SAS, Google BigQuery, Tableau, Excel, and PowerPoint; emphasis on data visualization, large data analysis, and executive-ready reporting.

Ideal Candidate

The ideal candidate is a mid-to-senior-level data analyst specializing in marketing analytics with 2+ years of experience, strong SQL ability, data visualization skills, and hands-on experience with Tableau and Google BigQuery to translate large datasets into actionable insights for senior leadership.

Must-Have Skills

SQLRPythonGoogle BigQueryTableauMicrosoft ExcelPowerPoint

Tools & Platforms

TableauGoogle BigQueryMicrosoft ExcelMicrosoft PowerPoint

Required Skills

SQLStructured Query LanguageRVBASASPythonGoogle BigQueryTableauMicrosoft ExcelPowerPointdata visualizationdata analysisstakeholder managementsenior leadership communication

Hard Skills

SQLStructured Query LanguageRVBASASPythonGoogle BigQueryTableauMicrosoft ExcelPowerPoint

Soft Skills

Strong communicationProblem solvingCritical thinkingStakeholder managementTeam playerAttention to detailAbility to work under deadlinesIntellectual curiosity

Industry & Role

Industry Retail

Job Function Provide advanced marketing analytics and reporting to support profitability and customer insights

Role Subtype Data Analyst

Tech Domains Tableau, Google BigQuery, Microsoft Excel, Microsoft PowerPoint

Keywords for Your Resume

senior analystmarketing analyticsenterprise analyticssqlstructured query languagerpythonsasvbagoogle bigquerybigquerytableaumicrosoft excelmicrosoft powerpointdata visualizationdata analysisstakeholder managementsenior managementlas vegascaesars entertainmentanalyticsdashboardSQLTableauGoogle BigQueryPythonRSASVBAMicrosoft ExcelPowerPointMarketing Analytics

Deal Breakers

Lack of SQL experience, Lack of data visualization experience (Tableau/BigQuery), Inability to communicate with senior stakeholders

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Senior Analyst, Marketing Analytics - Corporate (Las Vegas)

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