About this role
You will develop ad measurement science solutions end-to-end, from initial conception through production deployment. The role blends advanced AI/ML (including Generative AI, causal inference, NLP, and computer vision) with experimentation to deliver measurement insights advertisers can use.
Key Responsibilities
- Lead development of ad measurement models and solutions
- Use Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision
- Drive experimentation and continuous improvement via iterative development, testing, and optimization
- Collaborate cross-functionally with engineering and business teams
- Mentor junior scientists and engage with scientific community via presentations, publications, and patents
Technical Overview
The technical scope is building and productionizing measurement models using Generative AI, classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision. You will run experiments and simulations, iterate on model testing and optimization, and partner with engineering to deploy production solutions.
Ideal Candidate
The ideal candidate is a senior applied scientist with strong experience building ad measurement models and productionizing end-to-end measurement solutions. They should be hands-on with Generative AI, classical machine learning, causal inference, natural language processing, and computer vision, and be able to drive experimentation and mentor junior scientists.
Must-Have Skills
lead the development of ad measurement models and solutionsproposedesignanalyzeand productionize modelsuse Generative AIuse classical Machine Learninguse Causal Inferenceuse Natural Language Processinguse Computer Visiondrive experimentation and continuous improvement of ML models through iterative developmenttestingand optimizationtranslate complex scientific challenges into clear and impactful solutions for business stakeholdersmentor and guide junior scientists
Tools & Platforms
natural language user requests (custom query and report generation)custom query and report generation (unspecified tooling)data analysis (unspecified tools)model deployment tooling (unspecified)
Required Skills
ad measurement modelsmeasurement solutions end-to-endGenerative AIclassical Machine LearningCausal InferenceNatural Language ProcessingComputer Visionexperimentationiterative developmenttestingoptimizationstatistical and ML modelssimulationsexperiment designdeploying solutions into productionmentoring junior scientistspresentationspublicationspatentscustom query and report generation based on natural language user requests
Hard Skills
ad measurement modelsmeasurement solutions end-to-end from inception to productionmodel designmodel analysisproductionize modelsmachine learningGenerative AIclassical machine learningcausal inferencenatural language processingcomputer visionexperimentationiterative model developmenttesting and optimizationstatistical and ML modelssimulation designexperiment designlarge-scale data analysisdeploying solutions into production (with engineering)cross-functional collaborationwritten and verbal presentationsscientific technologies
Soft Skills
setting technical visiontranslating complex scientific challenges into clear business solutionsmentoring junior scientistscollaboration and teamworkstakeholder managementscientific community engagementpresentations and publications (scientific communication)
Keywords for Your Resume
Senior Applied ScientistApplied ScientistAd Measurements Sciencead measurement modelsmeasurement solutionsend-to-endproductionize modelsGenerative AIclassical Machine LearningCausal InferenceNatural Language ProcessingComputer Visionexperimentationiterative developmenttestingoptimizationstatistical and ML modelssimulationsexperimentsdeploy these solutions into productioncross-functional teamspresentationspublicationspatentsmentoring junior scientistsmeasurementad techand data scienceMeasurementAd Techand Data Science (MADS)AI toolscustom querynatural language user requestsNatural language user requests
Deal Breakers
Must demonstrate experience with Generative AI, classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision, Must demonstrate experience productionizing ML/measurement models
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