About this role
Senior Brand Media Manager role responsible for end-to-end media strategy and campaign execution, including performance measurement and optimization. The position coordinates cross-functional delivery and agency partners to improve reach, engagement, and overall campaign impact.
Key Responsibilities
- Lead end-to-end media strategy and execution including communication planning and media mix development
- Manage campaign performance through measurement frameworks, reporting, and post-campaign analysis
- Partner with cross-functional teams to ensure cohesive campaign delivery
- Collaborate with media agency partners for execution excellence and accountability
- Optimize media investments and develop scalable media processes and measurement strategies
Technical Overview
Technical stack is not specified. The role focuses on digital media and social platforms, performance-driven strategy, measurement frameworks, and reporting/post-campaign analysis to drive optimization across online and offline channels.
Ideal Candidate
The ideal candidate is a senior media professional with 10+ years in media planning, digital marketing, or integrated campaign management. They can run end-to-end media strategy—media mix development, campaign optimization, measurement frameworks, reporting, and post-campaign analysis—while partnering with cross-functional teams and media agencies. They are analytical, communicate effectively with stakeholders, and thrive in fast-paced environments.
Must-Have Skills
10+ years of experience in media planningdigital marketingor integrated campaign managementStrong expertise in digital mediaincluding social platforms and performance-driven strategiesProven experience managing integrated campaigns across multiple channels (online and offline)Strong analytical mindset with the ability to translate data into actionable insightsExcellent communication and stakeholder management skillsExperience working cross-functionally with creativeanalyticsand marketing teamsAbility to thrive in fast-pacedevolving environments with shifting priorities
Nice-to-Have Skills
Experience building innovative media partnerships and executing non-traditional campaignsBackground in media agenciesdigital agenciesor in-house marketing teams—preferably within consumer-facing industries (technologytravellifestyleor similar)
Required Skills
Media planningmedia strategycommunication planningmedia mix developmentcampaign optimizationmeasurement frameworksreportingpost-campaign analysisdigital mediasocial platformsperformance-driven strategiesintegrated campaignsdata into actionable insightsstakeholder managementcross-functional collaborationnon-traditional campaigns
Hard Skills
Media planningMedia strategyCommunication planningMedia mix developmentCampaign optimizationPerformance measurement frameworksReportingPost-campaign analysisCross-functional campaign deliveryBudget/media investment optimizationMedia agency partner managementScalable media processes developmentScalable media tools and frameworksMeasurement strategy developmentIntegrated go-to-market strategy supportDigital media expertiseSocial platforms expertisePerformance-driven strategiesNon-traditional campaigns executionStakeholder communicationAnalytics and translating data into actionable insightsEmerging media trends identificationEnd-to-end media strategy execution
Soft Skills
Analytical mindsetExcellent communication skillsStakeholder managementCross-functional collaborationThriving in fast-paced environmentsAbility to manage shifting prioritiesOperational excellenceCollaboration with creativeanalyticsand marketing teams
Keywords for Your Resume
Senior Brand Media ManagerBrand Media Managermedia planningmedia strategycommunication planningmedia mix developmentcampaign optimizationpost-campaign analysisperformance analysismeasurement frameworksreportingdigital marketingintegrated campaign managementintegrated campaignsmultiple channelsonline and offlinemedia agency partnersmedia partnershipsnon-traditional campaignsdigital mediasocial platformsperformance-driven strategiesdata into actionable insightsstakeholder managementcross-functional teamsintegrated go-to-market strategiesemerging media trends
Deal Breakers
Must have 10+ years of experience in media planning, digital marketing, or integrated campaign management, Must have proven experience managing integrated campaigns across multiple channels (online and offline), Must demonstrate strong analytical ability to translate data into actionable insights
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