Position Details

Type Full-Time

Experience senior

Exp. Years 8+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Senior Demand Generation Manager leads the demand engine across paid media, organic acquisition, website performance, and emerging channels; responsible for disciplined experimentation, smart budget allocation, and high-performing acquisition programs.

Key Responsibilities

['Lead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channels', 'Drive qualified pipeline growth, balancing volume, quality, and efficiency', 'Define experimentation framework across channels, audiences, creative, and funnel experiences', 'Own reporting across demand channels, including performance, attribution, and experimentation results', 'Partner closely with Product, Sales, RevOps, and Product Marketing to align demand efforts with pipeline goals']

Technical Overview

Stack includes Google Analytics, GTM, HubSpot, Salesforce, and BI tools; combines paid and organic channels with cross-functional collaboration across product, revenue, and marketing

Ideal Candidate

Ideal candidate has 8+ years in demand generation for SaaS/MarTech, with proven success in paid social, SEO, and conversion optimization. They excel at building experimentation frameworks, scaling new channels like CTV and Reddit, and communicating insights with cross-functional teams.

Must-Have Skills

8+ years experience in demand generationgrowth marketingor performance marketing in SaaSmartechadtechor lead-generation environmentsProven success scaling paid media programs (especially paid social) with strong ROI disciplineStrong experience with SEOweb traffic strategyand conversion rate optimizationStructured experimentation framework across channels

Nice-to-Have Skills

Experience testing and scaling new channels (CTVRedditprogrammaticetc.)Familiarity with incrementality testingattribution modelsor media mix optimizationExperience managing agencies or cross-channel programs

Tools & Platforms

Google AnalyticsGTMHubSpotSalesforceBI tools

Required Skills

paid mediaseoconversion rate optimizationwebsite performanceexperimentationbudget allocationCACROIGoogle AnalyticsGTMHubSpotSalesforceBI toolscross-functional collaborationCTVRedditprogrammatic

Hard Skills

paid mediaSEOconversion rate optimizationwebsite performanceexperimentationbudget allocationCACROIGoogle AnalyticsGTMHubSpotSalesforceBI toolscross-functional collaborationCTVRedditprogrammatic

Soft Skills

analytical mindsetcollaborationleadershipcommunicationstrategic thinkingproblem-solving

Industry & Role

Industry SaaS

Job Function Lead and optimize ActiveProspect's demand generation across channels to drive pipeline growth and ROI.

Role Subtype Demand Generation Manager

Tech Domains Google Analytics, Google Tag Manager, HubSpot, Salesforce

Keywords for Your Resume

senior demand generation managerremotesaasgrowth marketingpaid mediaseoconversion optimizationctvredditprogrammaticgoogle analyticsgtmhubspotsalesforcebi toolscacroipipeline metricscross-functionaldemand generation

Deal Breakers

Not 8+ years experience, Non-SaaS/MarTech background, Poor ROI discipline, Unwilling to work in a fast-paced startup environment

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