About this role
This is a Senior Digital Product Manager role leading the product vision, strategy, and roadmap for data products. The manager will drive end-to-end execution for customer data and clickstream capabilities, coordinating with engineering and using analytics platforms like Adobe Analytics, Tableau, and Power BI.
Key Responsibilities
- Define and execute data product vision, strategy, and roadmap
- Build 6-12 month roadmap for customer data and clickstream capabilities
- Drive end-to-end execution from discovery through launch and iteration
- Integrate clickstream data with data warehouses, CRM systems, and BI platforms like Tableau and Power BI
- Define epics/features/user stories/acceptance criteria and act as escalation point
Technical Overview
The technical scope includes defining data collection standards (tagging strategies and data layer requirements) and integrating clickstream data with internal data warehouses, CRM systems, and BI platforms. It requires deep Adobe Analytics implementation knowledge, plus product execution across discovery, design, development, testing, and launch with clear acceptance criteria.
Ideal Candidate
The ideal candidate is a senior product manager with 8+ years of product management experience focused on customer data platforms, data analytics, or digital marketing technology. They have deep hands-on expertise with Adobe Analytics (implementation, tagging, variables) and can lead end-to-end execution of data products using clear roadmaps, backlogs, and measurable success metrics.
Must-Have Skills
Define and execute the product visionstrategyand roadmap for Data ProductsDevelop and maintain a 6-12-month roadmap for customer data and clickstream capabilitiesDrive end-to-end product execution-from discovery and requirements through designdevelopmenttestinglaunchand continuous iterationCollaborate with engineering teams to integrate clickstream data with internal data warehousesCRM systemsand BI platforms (e.g.TableauPower BI)Own data collection standardsincluding tagging strategies and data layer requirements across web and mobile propertiesDefine epicsfeaturesuser storiesand acceptance criteriaAct as the primary escalation point to unblock issues and resolve delivery challengesDeep expertise inAdobe Analytics(implementationtaggingvariables)
Tools & Platforms
Adobe AnalyticsTableauPower BIclickstream datadata warehousesCRM systems
Required Skills
product visionproduct strategyproduct roadmapdata productscustomer dataclickstream capabilitiesdata maturitypersonalizationcustomer journey analyticsproduct backlog prioritizationstakeholder partnershiprequirementsend-to-end product executiondiscoverydesigndevelopmenttestinglaunchcontinuous iterationclickstream datadata warehousesCRM systemsBI platforms (TableauPower BI)data collection standardstagging strategiesdata layer requirementsweb and mobile propertiesepicsfeaturesuser storiesacceptance criteriatraining documentationAdobe Analytics (implementationtaggingvariables)
Hard Skills
product visionproduct strategyproduct roadmapdata productscustomer dataclickstream capabilitiesdata maturitypersonalizationcustomer journey analyticsproduct backlog prioritizationdata collectiondata processingdata deliveryrequirementsstakeholder partnershipend-to-end product executiondiscoverydesigndevelopmenttestinglaunchcontinuous iterationclickstream data integrationdata warehousesCRM systemsBI platformsTableauPower BIdata collection standardstagging strategiesdata layer requirementsweb propertiesmobile propertiesepicsfeaturesuser storiesacceptance criteriatraining and documentationAdobe Analytics (implementationtaggingvariables)customer data and AI powered capabilities
Soft Skills
leadershipcross-functional collaborationtranslate complex business problemsmeasurable success metrics orientationprimary escalation point for unblocking issuesstakeholder partnershipresolve delivery challengesmaintain execution momentumenablement and adoption support
Keywords for Your Resume
Senior Digital Product ManagerDigital Product Managerproduct visionproduct strategyroadmapdata productscustomer data platformsdata analyticsdigital marketing technologycustomer data and clickstreamcustomer journey analyticsproduct backlogstakeholder partnershiprequirementsend-to-end product executiondiscoverydesigndevelopmenttestinglaunchcontinuous iterationclickstream datadata warehousesCRM systemsBI platformsTableauPower BItagging strategiesdata layer requirementsweb and mobile propertiesepicsuser storiesacceptance criteriaAdobe Analyticsimplementationtaggingvariablesdata maturitypersonalizationAI poweredproduct roadmapcustomer dataepics and user stories
Deal Breakers
Must have deep expertise in Adobe Analytics (implementation, tagging, variables), Must have 8+ years of product management experience with a strong focus on customer data platforms, data analytics, or digital marketing technology
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