Position Details

Type Full-Time

Experience senior

Exp. Years Not specified

Education Not specified

Category Product Management

About this role

This role involves developing and executing audience and engagement strategies to optimize marketing efforts and drive revenue growth using AI and data-driven insights.

Key Responsibilities

Define audience strategy
Optimize MQL volume
Lead marketing automation initiatives
Partner with sales and product teams
Reimagine engagement programs

Technical Overview

Focus on AI-powered marketing systems, behavioral analytics, marketing automation tools, and data analysis for demand generation.

Ideal Candidate

The ideal candidate is a strategic marketing leader with experience in audience segmentation, AI-driven marketing strategies, and demand generation. They should have a strong background in data analysis and automation to drive pipeline growth and customer engagement.

Must-Have Skills

Audience strategyCustomer engagementAI in marketingData analysisMarketing automation

Nice-to-Have Skills

SalesforceGTM programsDemand generationBehavioral analyticsAI-first marketing

Tools & Platforms

Gong Revenue GraphAI-powered intelligenceMarketing automation tools

Required Skills

Audience strategyBuyer behavior analysisCustomer engagementMarketing automationBehavioral signalsIntent dataSignal-led marketingData-driven programsMQL optimizationLead conversionPipeline growth

Hard Skills

Buyer behavior analysisCustomer engagement strategyAI-powered marketingMarketing automationBehavioral signalsIntent dataSignal-led marketingData-driven programsMQL optimizationLead conversionPipeline growth

Soft Skills

Strategic thinkingLeadershipCollaborationAnalytical skillsCommunicationProblem-solving

Industry & Role

Industry SaaS

Job Function Lead audience and customer engagement strategies to enhance marketing effectiveness and revenue.

Role Subtype Marketing & Digital Marketing

Keywords for Your Resume

audience strategybuyer behaviormarketing automationlead qualificationMQLpipeline growthbehavioral signalsintent dataAI in marketingdemand generationcustomer engagementdata-driven marketingemail automationgrowth marketingscalable programsAI-powered marketinglead conversiondata analysis

Deal Breakers

Lack of experience in AI-driven marketing, No background in demand generation, Inability to lead cross-functional teams, No experience with marketing automation tools

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Senior Director, Audience Strategy & GTM Programs

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