✦ Luna Orbit — Marketing & Digital Marketing

Senior Director, Marketing Strategy & Operations

at Okta

📍 San Francisco, California Onsite Posted March 19, 2026
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Position Details

Type Full-Time
Experience lead
Exp. Years 10+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

This role involves leading marketing strategy and operations, utilizing data analysis and AI to drive global growth and optimize marketing performance.

Key Responsibilities

  • Develop marketing strategy
  • Oversee marketing operations
  • Create measurement frameworks
  • Lead revenue attribution efforts
  • Collaborate across teams

Technical Overview

Focuses on marketing analytics, measurement frameworks, revenue attribution, and managing a MarTech stack, with integration of AI tools for enhanced insights.

Ideal Candidate

The ideal candidate is a senior marketing leader with over 10 years of experience in marketing strategy and operations, skilled in data analysis, measurement frameworks, and revenue attribution. They excel at leading cross-functional teams and leveraging AI to optimize marketing performance.

Must-Have Skills

Experience in marketing strategy and operationsData analysisMeasurement framework creationRevenue attributionMarTech stack managementLeadership experienceBudget managementCross-functional collaboration

Nice-to-Have Skills

AI in marketingData visualizationFunnel analysisPipeline modelingMarketing automation

Tools & Platforms

MarTech StackData Analytics ToolsAI Platforms

Required Skills

Marketing StrategyOperationsData AnalysisMeasurement FrameworkRevenue AttributionMarTech StackAIData-Driven InsightsBudget ManagementCross-Functional Collaboration

Hard Skills

Marketing StrategyOperationsData AnalysisMeasurement FrameworkRevenue AttributionMarTech StackAIData-Driven InsightsBudget ManagementCross-Functional CollaborationPerformance MetricsPipeline Modeling

Soft Skills

Strategic ThinkingLeadershipCommunicationStorytellingOperational RigorCollaborationAnalytical Thinking

Industry & Role

Industry SaaS
Job Function Leading marketing strategy and operational excellence
Role Subtype Marketing Strategy & Operations

Keywords for Your Resume

Senior DirectorMarketing StrategyMarketing OperationsData AnalysisMeasurement FrameworkRevenue AttributionMarTechAIData-Driven InsightsBudget ManagementPipeline ModelingCross-FunctionalLeadershipStrategyPerformance MetricsGlobal GrowthMarketing StackOperational RigorSan Franciscomarketing strategymarketing operationsdata analysismeasurement frameworkrevenue attributionmartech stackaipipeline modelingleadershipcross-functional

Deal Breakers

Lack of leadership experience, No experience with marketing operations, Insufficient experience in data analysis, No background in marketing technology

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