✦ Luna Orbit — Marketing & Digital Marketing

Senior Director, Marketing Technology

at Laboratory Corp. of America

📍 2 Locations Hybrid Posted March 13, 2026
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Position Details

Type Not Specified
Experience lead
Exp. Years 12+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

This leadership role involves shaping the enterprise marketing technology and data ecosystem, focusing on AI-driven innovation, platform integration, and customer engagement strategies across multiple channels.

Key Responsibilities

  • Define marketing technology strategy
  • Lead platform selection and integration
  • Drive AI-enabled marketing automation
  • Partner with cross-functional teams
  • Ensure data quality and privacy

Technical Overview

The technical scope includes marketing automation platforms, AI/ML tools, data analytics, CRM, CMS, and advanced data governance practices, with a focus on AI-powered decision-making and omnichannel orchestration.

Ideal Candidate

The ideal candidate is a senior marketing technology leader with over 12 years of experience in building and managing data ecosystems, driving AI-powered innovation, and leading cross-functional teams to enhance customer engagement through advanced platforms and analytics.

Must-Have Skills

12+ years of experience in marketing technology and data ecosystemExperience with AI-driven innovationLeadership in marketing technology strategyPartnering with cross-functional teams

Nice-to-Have Skills

Experience with AI-powered decision-makingKnowledge of omnichannel campaign orchestrationVendor managementData quality and privacy

Tools & Platforms

CRMCMSMarketing automation platformsAI/ML toolsData analytics platforms

Required Skills

Marketing TechnologyData EcosystemAI-driven innovationCustomer engagementPlatform integrationData analyticsData governanceAutomationMachine learningGenerative AI

Hard Skills

Marketing TechnologyData EcosystemAI-driven innovationCustomer engagementPlatform integrationData analyticsData governanceAutomationMachine learningGenerative AICRMCMSMarketing automation

Soft Skills

LeadershipStrategic thinkingCommunicationCollaborationInnovation

Industry & Role

Industry Healthcare & Medical
Job Function Strategic leadership in marketing technology and data ecosystem management

Keywords for Your Resume

Marketing TechnologyData EcosystemAI-driven innovationCustomer engagementPlatform integrationData analyticsData governanceAutomationMachine learningGenerative AICRMCMSMarketing automationAI-powered decision-makingOmnichannel campaign orchestration

Deal Breakers

Less than 12 years of experience in marketing technology, Lack of experience with AI-driven innovation, No leadership experience in marketing tech

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