Position Details

Salary $218K – $365K USD / year

Type Full-Time

Experience lead

Exp. Years 12+ years

Education Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience

Category Software Engineering

About this role

Senior Director of Product Management leads Data 360 segmentation and activation initiatives, shaping the vision and delivering scalable capabilities across marketing and CRM platforms within Salesforce.

Key Responsibilities

Define and drive long-term vision and roadmap for Data 360 Segmentation and Activation
Own full product lifecycle from discovery through adoption
Engage with enterprise customers and partners
Partner with Engineering, UX, Data Science, and Architecture teams
Influence product direction based on field intelligence

Technical Overview

Role combines deep product leadership with data-platform expertise; collaborates across engineering, UX, data science, and architecture to deliver real-time segmentation/activation; integrates with Salesforce ecosystems and emphasizes privacy.

Ideal Candidate

The ideal candidate is a senior product leader with 12+ years in product management, strong experience building data platforms or CDPs, and deep knowledge of segmentation and activation. They should be proficient in Python/JavaScript/Apex/Java and able to translate customer needs into scalable Data 360 segmentation and activation capabilities within Salesforce.

Must-Have Skills

12+ years of experience in product managementbuilding and scaling data platforms or CDPssegmentation and activation conceptsexecution of roadmaps in complex organizationsexcellent executive-facing communicationBachelor's degree in Computer ScienceEngineeringor related field

Nice-to-Have Skills

experience delivering products for marketersfamiliarity with Salesforce PlatformData CloudMarketing Cloudprivacy and data governance knowledgeglobal distributed teams

Tools & Platforms

Salesforce PlatformData CloudMarketing CloudCRM ecosystemsAgentforce platformData 360

Required Skills

leadershipdata platformssegmentationactivationpythonjavascriptapexjavadata 360salesforcecdpsdata cloudmarketing cloudcrm ecosystems

Hard Skills

PythonJavaScriptApexJavaData 360SalesforceData PlatformAPI design

Soft Skills

leadershipexecutive communicationstrategic thinkingcross-functional collaborationstakeholder management

Industry & Role

Industry SaaS

Job Function Lead product strategy and execution for Salesforce Data 360 segmentation/activation across enterprise customers

Role Subtype Executive & General Management

Tech Domains Python, JavaScript, Apex, Java, Salesforce, Data 360, Regrello, Coupa, o9 Solutions, Blue Yonder

Keywords for Your Resume

senior directordata 360 segmentationactivationsalesforcedata platformcdppythonjavascriptapexjavaengineering leadagentforcedata cloudmarketing cloudenterprise softwareSenior DirectorData 360 Segmentation & ActivationSalesforcePythonJavaScriptApexJavaSegmentationActivationCDP

Deal Breakers

12+ years in product management, Experience with data platforms or CDPs, Ability to design and execute cross-functional roadmaps

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile

Senior Director of Product Management - Data 360 Segmentation & Activation

Get matched to jobs like this