Position Details

Type Full-Time

Experience senior

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Global Payments is hiring a Senior Growth Marketing Manager to develop and orchestrate acquisition marketing plans for small business merchants across the Americas. The role leads integrated, omni-channel campaigns and drives revenue growth by focusing on the customer experience and decision journey.

Key Responsibilities

Lead integrated campaign strategy, planning, and execution for Americas growth
Develop acquisition marketing plans for small business merchants
Utilize paid and organic marketing channels to drive growth and retention
Align campaigns with the customer decision journey and improve customer experience
Orchestrate omni-channel campaigns to support revenue growth

Technical Overview

Marketing execution role focused on omni-channel growth, integrating paid and organic channels to influence the customer decision journey. Responsibilities emphasize measurable revenue growth and retention through analytics and customer engagement strategies.

Ideal Candidate

The ideal candidate is a senior growth marketer with deep experience leading integrated, omni-channel acquisition campaigns for merchant audiences. They are results-driven, customer-journey focused, and able to use both paid and organic marketing channels to drive revenue growth and retention in the Americas.

Must-Have Skills

integrated campaign strategypaid and organic marketing channelsomni-channel campaignscustomer decision journey alignment

Required Skills

integrated campaign strategycampaign planningcampaign executionomni-channel campaignspaid marketing channelsorganic marketing channelsacquisition marketing planscustomer decision journeyrevenue growth marketingretention marketingmarketing customer engagementanalytics

Hard Skills

integrated campaign strategycampaign planningcampaign executionomni-channel campaignspaid marketing channelsorganic marketing channelsacquisition marketing planscustomer decision journey analysisrevenue growth marketingmarketing customer engagementanalyticsmarket targeting for small business merchantsretention marketingAmericas go-to-market marketing

Soft Skills

results-driveninnovationinitiativecustomer-focusedability to understand customer

Industry & Role

Industry Fintech

Job Function Drive omni-channel acquisition marketing to grow revenue and retention for small business merchants in the Americas

Role Subtype Digital Marketing Manager

Keywords for Your Resume

Senior Growth Marketing ManagerGrowth MarketingRevenue Marketingacquisition marketingacquisition marketing plansintegrated campaign strategycampaign planningcampaign executionomni-channel campaignspaid marketing channelsorganic marketing channelscustomer decision journeycustomer experiencerevenue growthretentionsmall business merchantsAmericasmarketing customer engagementanalytics

Deal Breakers

Must be able to lead integrated campaign strategy, planning, and execution, Must have experience using paid and organic marketing channels, Must have experience aligning campaigns with the customer decision journey

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