Position Details

Salary $66 – $106 USD / year

Type Contract

Experience senior

Exp. Years 4+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Senior Lifecycle Marketing Manager (Contract) to own activation journeys and omni-channel lifecycle programs for Upstart's Personal Loans and Small Dollar Loans. Lead the ideation, launch, and optimization of journeys via email, SMS, push, and VoApps.

Key Responsibilities

Drive growth from new and existing customers via omni-channel journeys
End-to-end execution including business strategy definition, creative strategy, success metrics, and read-out of results
Create detailed requirements for projects including audience criteria and if/then logic
Size and estimate potential project impact on CAC, revenue, and other KPIs
Build testing roadmap and iterate journeys

Technical Overview

CRM and lifecycle tooling with Iterable; use BI tools (Looker, Mode) to measure results; define audience criteria and if/then logic; data-driven testing and KPI readouts.

Ideal Candidate

The ideal candidate is a senior lifecycle marketer with 4+ years in lifecycle marketing, hands-on Iterable, and data-driven insights experience in fintech/lending.

Must-Have Skills

4+ years experience in lifecycle marketingHands-on experience in IterableExcellent written and verbal communication skillsAbility to translate complex data results into actionable insightsAdvanced skill in spreadsheet tools and BI tools (LookerMode)

Nice-to-Have Skills

Experience with SMS and/or mobile pushCDP experience with HighTouchExperience with a CDP for marketingExperience with VoApps or ringless voicemail

Tools & Platforms

IterableLookerModeHighTouchVoApps

Required Skills

lifecycle marketingactivation journeysomni-channel journeysemail marketingsmspush notificationsiterablelookermodedata dashboardsab testingcdPhighTouchcrm

Hard Skills

Lifecycle marketingActivation journeysOmni-channel journeysEmailSMSPush notificationsVoAppsringless voicemailIterableLookerModeBI toolsdata dashboardsA/B testingCDPHighTouchCRMdata-driven decision making

Soft Skills

Excellent written and verbal communicationSelf-starterCreative problem solvingCollaborationAnalytical thinking

Industry & Role

Industry Fintech

Job Function Lead end-to-end lifecycle marketing for Upstart's loan products, driving activation, engagement, and funding.

Role Subtype Senior Lifecycle Marketing Manager

Tech Domains Iterable, Looker, Mode, HighTouch, VoApps

Keywords for Your Resume

Senior Lifecycle Marketing Managerlifecycle marketingactivation journeysomni-channel journeysemail marketingSMSPush notificationsVoAppsringless voicemailIterableLookerModeBI toolsdata dashboardsA/B testingCDPHighTouchCRMremoteUS

Deal Breakers

No Iterable experience, Less than 4 years lifecycle marketing, Inability to translate data into actionable insights

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