Position Details

Salary $70K – $90K USD / year

Type Full-Time

Experience senior

Exp. Years 4-8 years

Education Not specified

Category Sales & Business Development

About this role

Senior Marketing & Business Development Manager responsible for owning inbound pipeline, qualifying SQLs, coordinating agencies and events, and ensuring well-qualified leads move to the CEO for closing in a mid-stage SaaS company.

Key Responsibilities

Marketing 40%
Business Development / BDR 40%
Sales Operations Support 10%
Trade Show Strategy & Pipeline Support 10%
Ideal candidate alignment

Technical Overview

Hands-on with HubSpot and CRM, email automation, and analytics; manages multi-channel campaigns, nurture workflows, and trade show sponsorships.

Ideal Candidate

The ideal candidate is a senior marketing and BD professional with 4-8 years of experience in demand gen and inbound/outbound pipelines, comfortable with HubSpot and CRM, and capable of coordinating agencies and events to drive SQLs in a SaaS environment.

Must-Have Skills

4-8 years in marketingdemand generationgrowthsalesmarketing and business development or a hybrid revenue roleConfident speaking with COOVP OpsIT DirectorsHands-on with CRM (HubSpot preferred)email automation and analytics toolsData-driven and proactive about improving processesAbility to own outcomes in a small team

Nice-to-Have Skills

Experience coordinating agency/vendor relationshipsExperience with trade shows and industry events

Tools & Platforms

HubSpotCRMMarketing Automation

Required Skills

Inbound marketingdemand generationlead qualificationhubspotcrmmarketing automationcontent marketingemail marketinglead nurturingtrade show coordinationSaaSenterprise salesoutbound outreachgo-to-marketanalytics

Hard Skills

Inbound marketingDemand generationLead qualificationHubSpotCRMMarketing AutomationContent MarketingEmail MarketingLead nurturingTrade show coordinationSaaSEnterprise salesOutbound outreachGo-to-marketAnalytics

Soft Skills

Results-drivenSelf-starterCross-functional collaborationStrong communicationOrganizationStrategic thinking

Certifications

Preferred

HubSpot Inbound Marketing Certification

Industry & Role

Industry SaaS

Job Function Own inbound pipeline, qualify leads, coordinate vendors, and drive SQLs for revenue growth in a SaaS environment.

Role Subtype Sales & Business Development

Keywords for Your Resume

senior marketing & business development managermarketingbusiness developmentinbound marketingdemand generationlead qualificationsqlmqlhubspotcrmmarketing automationemail marketingcontent marketingtrade showssaasenterpriseoutbound outreachlead nurturingb2b3plwarehouse operatorsinbound pipeline

Deal Breakers

Less than 4 years of relevant marketing/BD experience, No HubSpot/CRM experience, Lack of SaaS or enterprise sales exposure

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