Position Details

Type Full-Time

Experience senior

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Lead loyalty and direct marketing programs to improve customer retention, engagement, and lifetime value for AutoZone. Own the project management of loyalty initiatives and direct marketing campaigns across multiple channels, ensuring timely delivery, budget discipline, and legal compliance.

Key Responsibilities

Lead loyalty program and direct marketing initiatives
Develop and execute data-driven marketing strategies
Personalize customer communications to optimize engagement and lifetime value
Manage cross-functional and external teams to meet deadlines, escalations, and status reporting
Ensure strategies meet legal requirements and are delivered on time and within budget

Technical Overview

Marketing leadership focused on loyalty program strategy and customer communications personalization across email, SMS, direct mail, and CRM-driven campaigns. Includes managing marketing operations, project timelines, and governance to optimize performance and revenue impact.

Ideal Candidate

The ideal candidate is a seasoned marketing leader with deep experience running loyalty programs and direct marketing campaigns across email, SMS, direct mail, and CRM-driven channels. They have strong project management skills to lead cross-functional initiatives, optimize loyalty program performance, and drive measurable revenue growth through data-driven customer communications.

Must-Have Skills

Loyalty programsEmail marketingSMS marketingDirect mailCRM-driven campaignsProject managementBudget management

Tools & Platforms

CRM

Required Skills

Loyalty programsDirect marketingEmail marketingSMS marketingDirect mailCRM-driven campaignsProject managementMarketing strategy developmentConsumer behaviorPersonalize customer communicationsBudget managementLegal compliance

Hard Skills

Loyalty programsDirect marketingEmail marketingSMS marketingDirect mailCRM-driven campaignsProject managementCustomer communications personalizationMarketing strategy developmentConsumer behavior analysisMarketing plan developmentBudget managementLegal requirements compliance

Soft Skills

Cross-functional collaborationLeadershipInternal team leadershipExternal team leadershipDeadline managementEscalation managementStatus communicationIssue communicationPresentation deliveryStakeholder managementRevenue growth focusProblem escalation

Industry & Role

Industry Retail

Job Function Drive loyalty and direct marketing strategy and program execution to increase retention, engagement, and revenue.

Role Subtype Brand Manager

Keywords for Your Resume

Senior Marketing ManagerSr. Marketing ManagerLoyalty and Direct Marketingcustomer retentionengagementlifetime valuedata-driven marketingemailSMSdirect mailCRM-drivenloyalty program performancepersonalize customer communicationsrevenue growthproject managementannual marketing planmarketing directorMarketing and E-Commerce Vice PresidentsSenior Vice Presidentcross-functionallywithin budgetlegal requirementsconsumer behaviordirect marketing initiativesLoyalty programsDirect marketingEmail marketingSMS marketingDirect mailCRM-driven campaigns

Deal Breakers

Must have experience with loyalty programs and direct marketing across email, SMS, direct mail, and CRM-driven campaigns, Must demonstrate project management experience for marketing initiatives

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