Position Details

Type Full-Time

Experience senior

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

This role serves as Avnet’s primary strategic marketing partner for assigned supplier manufacturers. The Senior Marketing Manager builds consultative supplier relationships and owns integrated, full-funnel campaigns designed to create pipeline and measurable revenue impact.

Key Responsibilities

Serve as primary strategic marketing partner for supplier manufacturers
Develop annual and multi-quarter marketing roadmaps
Translate business objectives into integrated go-to-market strategies
Orchestrate full-funnel marketing strategies that drive awareness, engagement, pipeline, and revenue impact
Own end-to-end execution and performance reporting for integrated campaigns

Technical Overview

The job focuses on marketing strategy and execution across digital, content, events, ABM, and nurture programs, supported by market analysis and campaign performance reporting. Success depends on using ROI and funnel metrics to optimize channel and program mix in partnership with Sales and Lead Management.

Ideal Candidate

The ideal candidate is a senior marketing professional experienced in managing supplier manufacturer relationships and owning end-to-end marketing campaigns from concept through delivery. They bring strong skills in integrated go-to-market strategy, full-funnel execution (digital, content, events, ABM, nurture), and data-driven optimization using campaign performance and ROI reporting, while closely partnering with Sales and Lead Management.

Must-Have Skills

supplier relationship managementbudget ownershipproject ownershipanalyze campaign performanceend-to-end execution of marketing initiativeslead development and delivery of integrated campaignsfull-funnel marketing strategiespartner with Sales and Lead Management on lead qualityroutingand conversion strategies

Tools & Platforms

ABM

Required Skills

supplier relationship managementbudget ownershipproject ownershipcampaign performance analysisconcept-to-delivery campaign lifecyclemarket analysiscontent developmentpromotion planningperformance reportingintegrated go-to-market strategiesdigitaleventslead generationlead nurturingfull-funnel marketingABMnurtureROIlead qualitylead routingconversion strategiesintegrated campaignsvendor coordination

Hard Skills

supplier relationship managementbudget ownershipproject ownershipcampaign performance analysiscampaign lifecycle management (concept-to-delivery)market analysiscontent developmentpromotion planningperformance reportinggo-to-market strategiesdigital marketingeventslead generationlead nurturingfull-funnel marketing strategiesABMpipeline creationrevenue impact measurementROI optimizationlead qualityroutingconversion strategiesintegrated campaignsvendor coordinationmarket trends and competitive dynamics analysis

Soft Skills

building trustedconsultative relationshipsstrategic thinkingcross-functional collaborationcommunicationstakeholder managementinfluencingownership and accountabilitydata-driven decision making

Industry & Role

Industry Media

Job Function Own end-to-end integrated supplier marketing strategy and campaign execution to drive pipeline and revenue.

Role Subtype Marketing & Digital Marketing Manager

Keywords for Your Resume

Senior Marketing Managerstrategic marketing managersupplier manufacturerssupplier relationship managementbudget ownershipproject ownershipcampaign performanceconcept-to-delivery campaign lifecyclemarket analysiscontent developmentpromotion planningperformance reportingintegrated go-to-market strategiesdigitalcontenteventslead generationlead nurturingfull-funnel marketingABMnurtureROIpipeline accelerationlead qualitylead routingrevenue impactcampaign performance analysisintegrated campaigns

Deal Breakers

Must have supplier relationship management experience, Must have owned budget and project execution for marketing initiatives, Must be able to run end-to-end (concept-to-delivery) campaign lifecycles

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