Position Details

Type Full-Time

Experience mid

Exp. Years 5+ years

Education Bachelor's degree in Marketing, Business Administration, or a related field

Category Marketing & Digital Marketing

About this role

Senior Marketing Operations Manager will optimize and scale SpyCloud's marketing operations, manage the marketing technology stack (Salesforce, Marketo, Outreach), and drive data-driven campaigns to support growth objectives.

Key Responsibilities

Marketing Technology Management: Oversee the marketing technology stack to ensure seamless integration and optimization of tools such as Salesforce, Marketo, and Outreach
Data Management and Analytics: Implement and manage databases, ensuring data accuracy and completeness. Utilize analytics to provide actionable insights into marketing campaign performance and customer behavior
Campaign Execution and Workflow Automation: Design and execute marketing campaigns including but not limited to email programs, email nurture management webinar programs, inbound form processing etc. Develop and refine workflows for automation, improving efficiency and scalability of marketing efforts
Lead Management: Enhance lead management processes including lead scoring, routing, and nurturing to improve sales alignment and conversion rates
SDR Operations Management: Manage and iterate upon existing SDR processes, automations and Sequences within Outreach

Technical Overview

Marketing tech stack management including Salesforce, Marketo, Outreach; data management, lead scoring, workflow automation, SDR operations, email campaigns, webinars, and CRM platforms; focus on analytics and compliance.

Ideal Candidate

The ideal candidate is an experienced marketing operations professional (5+ years) who can optimize a tech stack (Salesforce, Marketo, Outreach) and drive data-driven campaigns across channels to scale growth in cybersecurity software.

Must-Have Skills

5+ years of experience in marketing operationsProficient in using marketing automation and CRM tools such as SalesforceMarketoand OutreachStrong analytical skills

Nice-to-Have Skills

Experience with data analyticsExperience managing multiple projects

Tools & Platforms

SalesforceMarketoOutreach

Required Skills

5+ years in marketing operationsproficient with SalesforceMarketoand Outreachdata managementlead scoringSDR operationsworkflow automationemail campaignswebinar programsCRM platformsdata analytics

Hard Skills

SalesforceMarketoOutreachMarketing AutomationCRMData managementLead scoringWorkflow automationSDR OperationsEmail campaignsWebinar programs

Soft Skills

AnalyticalInterpersonal skillsCommunicationTime managementProject management

Industry & Role

Industry Cybersecurity

Job Function Oversee and optimize SpyCloud's marketing operations and technology stack to drive scalable, data-driven marketing campaigns

Role Subtype Marketing Operations Manager

Tech Domains Salesforce, CRM platforms

Keywords for Your Resume

Senior Marketing Operations Managermarketing operationsSalesforceMarketoOutreachMarketing AutomationLead ManagementSDR Operations ManagementWorkflow AutomationEmail CampaignsWebinar programsCRM platformsData analyticsPersonalizationSegmentationMarketing technologyRemoteFull TimeMarketing operationsSDR Operations

Deal Breakers

Lack of 5+ years in marketing operations, Inexperience with marketing automation tools (Salesforce, Marketo, Outreach), Poor analytical skills

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