About this role
Senior Marketing Specialist responsible for attracting business by planning and executing digital marketing campaigns across networks, maintaining client relationships, and developing integrated marketing plans with measurable ROI.
Key Responsibilities
- Co-leads and oversees marketing efforts for division
- Creates marketing strategies and campaigns
- Measures and reports KPIs/ROI
- Optimizes spend and resources
- Ensures brand alignment
Technical Overview
Focus on digital marketing, CRM, web analytics, and SEO/SEM. Includes content creation, branding, and campaign performance analysis; remote collaboration with leadership and stakeholders.
Ideal Candidate
The ideal candidate is a senior marketing professional with 5+ years in marketing roles, strong analytics, and hands-on experience with SEO/SEM, Google AdWords, and CRM/web analytics. They excel at brand strategy, campaign management, and data-driven decision making to maximize ROI in a remote, B2B страх environment.
Must-Have Skills
Bachelor's Degree in Business administrationMarketingCommunicationsor relevant fieldor equivalent combination of education and experienceFive (5) or more years of work experience in a marketing role or agencyExperience in developing brand and marketing strategiesExperience in stakeholder/community engagementProficiency in MS Excel and other Microsoft Office applications such as PowerPoint and WordProficiency with communications technologiesKnowledge of CRM databasesweb analyticsand Google AdWordsProficient with using social mediaExcellent written/verbal communication and presentation skills
Nice-to-Have Skills
SEO/SEM experienceMarketing automationData storytellingAdvanced Excel
Tools & Platforms
Microsoft ExcelPowerPointWordCRM databasesGoogle AdWordsWeb analyticsSocial media platforms
Required Skills
Bachelor's Degree in Business administrationMarketingCommunicationsor relevant fieldFive (5) or more years of work experience in a marketing role or agencyExperience in developing brand and marketing strategiesExperience in stakeholder/community engagementMS ExcelPowerPointWordCRM databasesweb analyticsGoogle AdWordssocial mediablog writingcontent creationSEOSEMcampaign managementbudget managementdata-driven storytellingleadershipanalytics
Hard Skills
MS ExcelPowerPointWordCRM databasesweb analyticsGoogle AdWordsProficiency with social mediaSEOSEMbloggingContent creationCampaign managementBudget managementData-driven storytellingLeadershipAnalytics tools
Soft Skills
Outstanding communicationLeadershipPeople skillsAnalyticalOrganizational
Keywords for Your Resume
senior marketing specialistmarketingdigital marketingSEOSEMGoogle AdWordsCRM databasesweb analyticssocial mediacontent creationbrand strategycampaign managementROIdata-drivenbudget managementstakeholder engagementremoteb2blead generationmarketing strategybrand managementSEO/SEMCRM
Deal Breakers
5+ years of marketing experience, Bachelor's degree in a relevant field
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