✦ Luna Orbit — Marketing & Digital Marketing

Senior Marketing Strategist, Games, Entertainment & Subscriptions

at USA TODAY Co.

📍 Remote, US Remote 💰 $100K – $110K USD / year Posted April 02, 2026
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Position Details

Salary $100K – $110K USD / year
Type Full-Time
Experience senior
Exp. Years 5+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

Senior Marketing Strategist will own the PLAY subscriber lifecycle, designing and operating programs to grow subscribers, improve conversion, and reduce churn across paid, owned, and product channels.

Key Responsibilities

  • Lifecycle strategy & execution
  • Funnel growth & conversion optimization
  • Experimentation & decisioning
  • Churn mitigation & retention
  • Paid media & channel orchestration

Technical Overview

Scope includes paywall strategy, triggered journeys, multi-channel lifecycle programs, and marketing tech stacks (Salesforce Marketing Cloud, Braze, CDP, CRM platforms) with data-driven decisioning.

Ideal Candidate

The ideal candidate is a senior marketer with 5+ years in subscription growth, skilled at building paywalls, triggering journeys, and scaling multichannel lifecycle programs using modern marketing tech.

Must-Have Skills

5+ years in subscription growth or lifecycle marketingHands-on experience building paywall strategyProficiency with marketing tech ecosystems (Salesforce Marketing CloudBrazeCDPsCRM platforms)Strong analytical and data-driven decision making

Nice-to-Have Skills

Experience with personalization and segmentation at scaleExperience designing triggered journeysFamiliarity with paid media best practices

Tools & Platforms

Salesforce Marketing CloudBrazeCDPCRM platforms

Required Skills

5+ years in subscription growth or lifecycle marketingpaywall strategyA/B testingmultichannel lifecycle programsSalesforce Marketing CloudBrazeCDPCRM platformspersonalization and segmentationdata analytics

Hard Skills

Salesforce Marketing CloudBrazeCDPCRM platformsA/B testingmultichannel lifecycle marketingemail marketingpush notificationsin-app messagingweb engagement

Soft Skills

Strategic thinkingAnalytical mindsetCross-functional collaborationCommunicationStakeholder management

Industry & Role

Industry Media
Job Function Own end-to-end subscriber lifecycle for PLAY to drive growth and retention
Role Subtype Senior Marketing Strategist
Tech Domains Salesforce Marketing Cloud, Braze, CDP, CRM platforms

Keywords for Your Resume

Senior Marketing StrategistPLAYsubscription growthlifecycle marketingpaywall strategyA/B testingmultichannel lifecycle programsBrazeSalesforce Marketing CloudCDPCRM platformspersonalizationsegmentationdata analyticsmarketing technologyCACLTVretentionchurnpaid mediacross-functional collaboration

Deal Breakers

Less than 5 years in subscription growth or lifecycle marketing, Lack of experience with paywall strategies, Lack of experience with multi-channel lifecycle programs

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