✦ Luna Orbit — Product Management

Senior Product Manager, Acquisition (Provider)

at Headway

📍 New York, New York, United States; San Francisco, California, United States; Seattle, Washington, United States Unknown Posted March 19, 2026
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Position Details

Type Full-Time
Experience senior
Exp. Years 5+ years
Education Not specified
Category Product Management

About this role

Headway is seeking a senior product manager to lead provider acquisition efforts through search marketing and product optimization, driving growth and engagement in the mental health SaaS space.

Key Responsibilities

  • Develop growth strategies
  • Partner with engineering and marketing
  • Implement SEO/SEM campaigns
  • Optimize referral programs
  • Analyze data for continuous improvement

Technical Overview

Role involves leveraging SEO, SEM, analytics tools, and product features to optimize provider onboarding and user acquisition strategies.

Ideal Candidate

The ideal candidate is a senior product manager with 5+ years of experience in growth-focused roles, expertise in SEO and SEM, and a strong background in data-driven marketing strategies within healthcare SaaS environments.

Must-Have Skills

5+ years of product management experienceSEOSEMData analysisGrowth strategies

Nice-to-Have Skills

Referral programsInvite flowsAffiliate networksSearch marketing

Tools & Platforms

Google AnalyticsGoogle Search ConsoleLanding Page Tools

Required Skills

SEOSEMproduct managementdata analysisgrowth strategiesanalyticsreferral programsA/B testing

Hard Skills

Search Engine OptimizationSEOSearch Engine MarketingSEMProduct OptimizationData-Driven StrategiesGrowth StrategiesA/B TestingAnalyticsData Analysis

Soft Skills

CollaborationResults DrivenData-DrivenMetrics FocusedProblem Solving

Industry & Role

Industry Healthcare IT, SaaS
Job Function Lead growth initiatives through search marketing and product optimization in a healthcare SaaS environment.
Role Subtype Product Manager

Keywords for Your Resume

Senior Product ManagerProduct ManagementSEOSEMSearch marketingGrowth strategiesData analysisA/B testingAnalyticsReferral programsHeadwayMental healthHealthcare SaaSProvider acquisitionProduct optimizationgrowth strategiesdata analysisproduct optimizationreferral programsanalyticshealthcare SaaS

Deal Breakers

Less than 5 years of product management experience, Lack of SEO/SEM expertise, No experience in healthcare SaaS

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