Position Details

Salary $173K – $242K USD / year

Type Full-Time

Experience senior

Exp. Years 8+ years

Education Bachelor's degree or higher with a business, marketing or data background

Category Product Management

About this role

Expedia Group seeks a Senior Product Manager to lead data sharing governance for marketing across brands. The role owns the roadmap and execution for a privacy-compliant marketing data sharing governance platform, driving adoption of PET and partnering with engineering and marketing teams.

Key Responsibilities

Drive the vision and roadmap for marketing data governance products,Drive experimentation and adoption of privacy enhancing technologies (PET) to mitigate signal loss while honoring user privacy choices,Develop the talent of a global team of Tagging experts,Influence engineering, marketing, and integration teams to develop and maintain robust tagging and data sharing frameworks,Ensure data collection and sharing processes comply with privacy regulations (e.g., GDPR, CCPA) and internal governance standards

Technical Overview

The technical scope centers on marketing tagging and data sharing governance, specifically unified client-side and server-side marketing tagging. It also requires privacy compliance capabilities (GDPR, CCPA) and experimentation with privacy enhancing technologies (PET), with optional use of AI and GenAI tools to accelerate development and auction optimization.

Ideal Candidate

The ideal candidate is a senior product manager with 8+ years of product management and digital analytics experience, who has led governance-focused platforms involving marketing data sharing and privacy compliance. They can drive privacy enhancing technologies (PET) adoption, ensure GDPR/CCPA compliance, and lead a small team while partnering with engineering and marketing to maintain tagging and data sharing frameworks, leveraging AI/GenAI where appropriate.

Must-Have Skills

Own the visionroadmapand execution for the marketing data sharing governance platformEnsure accurateefficientand scalable data sharing with marketing partners while maintaining governance and compliance with global data privacy regulationsEnsure data collection and sharing processes comply with privacy regulations (e.g.GDPRCCPA)Drive experimentation and adoption of privacy enhancing technologies (PET) to mitigate signal loss while honoring user privacy choices

Nice-to-Have Skills

Use AI and GenAI tools to accelerate product developmentDrive innovation in auction optimization

Tools & Platforms

Not specified

Required Skills

product managementroadmap executionmarketing data governancedata sharing governancemarketing taggingclient-side marketing taggingserver-side marketing taggingprivacy enhancing technologies (PET)GDPRCCPAdata collection and sharing processesexperimentation and adoptiondata privacy compliancedata sharing frameworksAIGenAIauction optimizationpeople leadership

Hard Skills

Product managementRoadmap ownershipExecution for marketing data sharing governance platformMarketing taggingClient-side marketing taggingServer-side marketing taggingData sharing governanceMarketing data governance productsPrivacy enhancing technologies (PET)Signal loss mitigationData collection and sharingData privacy complianceExperimentation and adoptionAuction optimizationAI and GenAI toolsData sharing frameworksTagging experts

Soft Skills

People leadershipCoaching for impactFostering inclusive high-performance cultureCross-functional influence (engineeringmarketingintegration)Alignment and adoption with partnersDecision-making at scaleCommunication

Industry & Role

Industry E-commerce

Job Function Lead product strategy and governance for marketing data sharing and privacy operations

Role Subtype Senior Product Manager

Tech Domains Cybersecurity

Keywords for Your Resume

Senior Product ManagerData Sharing and Privacy OperationsProduct Managerproduct managementdata sharing governancemarketing data sharing governance platformunified client-side and server-side marketing taggingclient-side marketing taggingserver-side marketing taggingmarketing data governance productsprivacy enhancing technologies (PET)PETGDPRCCPAdata privacyprivacy regulationsdata collection and sharing processesexperimentationadoptionpeople leaderroadmapexecutiondata sharing frameworkstagging expertsAIGenAIauction optimizationAI and GenAI tools

Deal Breakers

Bachelor's degree or higher with a business, marketing or data background, 8+ years of product management experience, digital analytics, or related experience, Ability to ensure compliance with privacy regulations such as GDPR and CCPA

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile

Senior Product Manager, Data Sharing and Privacy Operations

Get matched to jobs like this