✦ Luna Orbit — Marketing & Digital Marketing

Senior Product Manager, Marketing Cloud & Automation

at Zoetis

📍 US Remote Hybrid 💰 $142K – $205K USD / year Posted March 07, 2026
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Position Details

Salary $142K – $205K USD / year
Type Full-Time
Experience senior
Exp. Years 7-10 years
Education Bachelor's degree in communication, marketing, business, or related
Category Marketing & Digital Marketing

About this role

This role involves managing marketing automation initiatives using Salesforce Marketing Cloud, designing customer journeys, and executing digital marketing campaigns to support the US business.

Key Responsibilities

  • Manage Salesforce Marketing Cloud campaigns
  • Develop and implement SOPs
  • Translate business needs into technical requirements
  • Build and optimize customer journeys
  • Collaborate with internal teams

Technical Overview

Technical scope includes Salesforce Marketing Cloud, HTML, email and landing page development, automation tools, and campaign performance analysis.

Ideal Candidate

The ideal candidate is a senior marketing automation specialist with 7+ years of experience, strong expertise in Salesforce Marketing Cloud, HTML, and digital campaign execution. They possess excellent interpersonal skills and can manage complex projects and SOPs effectively.

Must-Have Skills

Salesforce Marketing CloudMarketing AutomationHTMLEmail BuildingLanding PagesCustomer JourneysProject Management

Nice-to-Have Skills

Digital Campaign ExecutionCampaign Performance AnalysisProcess DesignSOP Development

Tools & Platforms

Salesforce Marketing CloudSFMC

Required Skills

Salesforce Marketing CloudSFMCMarketing AutomationHTMLEmail BuildingLanding PagesCustomer JourneysDigital Marketing CampaignsAutomationProject Management

Hard Skills

Salesforce Marketing CloudSFMCMarketing AutomationHTMLEmail BuildingLanding PagesCustomer JourneysDigital Marketing CampaignsAutomationProject Management

Soft Skills

Interpersonal SkillsCommunicationCollaborationNegotiationTeamworkProblem-solving

Industry & Role

Industry Healthcare & Medical
Job Function Lead marketing automation projects and digital campaign execution

Keywords for Your Resume

Salesforce Marketing CloudSFMCMarketing AutomationHTMLEmail BuildingLanding PagesCustomer JourneysDigital Marketing CampaignsAutomationProject ManagementSOPsBusiness RequirementsCampaign ExecutionDigital CampaignsCustomer PersonalizationJourney BuildingCampaign ManagementDigital Marketing

Deal Breakers

Lack of experience with Salesforce Marketing Cloud, No background in marketing automation, Less than 7 years of relevant experience, No Bachelor's degree

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