Position Details
About this role
Lead the development of SoFi's Campaigns product platform to enhance member acquisition, engagement, and retention through innovative marketing solutions.
Key Responsibilities
- Define product vision and strategy
- Create and evangelize multi-year roadmap
- Collaborate with engineering, marketing, data science
- Identify leapfrog features leveraging AI/ML
- Drive results aligned with business goals
Technical Overview
Focus on product strategy, cross-functional collaboration, data analysis, and leveraging AI/ML technologies within a mobile-first environment.
Ideal Candidate
The ideal candidate is a senior product manager with extensive experience leading cross-functional teams in financial services or fintech. They possess strong strategic vision, data-driven decision-making skills, and experience with AI and ML technologies to drive innovative marketing campaigns.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience in product management, No experience with AI or ML, Unfamiliarity with financial services industry, Inability to work remotely
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