Position Details

Salary $108K – $140K USD / year

Type Full-Time

Experience senior

Exp. Years 8+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Senior Product Marketing Manager to lead the product marketing team and drive positioning, launches, and demand generation for Granicus' Govtech solutions. Collaborate with Sales Enablement, Product, and Marketing to communicate value to government buyers and build revenue growth.

Key Responsibilities

Lead the Product Marketing Team in developing and executing analysis, strategies, and programs to improve product positioning, product launches, and demand generation
Develop product positioning and messaging differentiating products
Plan the launch of new products and releases and manage cross-functional implementation
Lead market and competitive intelligence; expert on buyers and competition
Lead development of product content including website, videos, 1-pagers, and more

Technical Overview

Focus on government cloud-based solutions; experience with market and competitive intelligence; cross-functional collaboration; multi-channel campaigns; in-app marketing; training and advisory groups.

Ideal Candidate

The ideal candidate is a senior product marketing leader with 8+ years in marketing, GovTech domain knowledge, and the ability to drive product positioning, launches, and demand generation across public sector buyers.

Must-Have Skills

8+ years of Marketing or Product Marketing experienceExperience building and managing product marketing teamsExperience in market analysis and competitive intelligenceStrong written communication skillsPresentation skillsAbility to work with ProductMarketingand Sales organizations

Nice-to-Have Skills

Public sector experienceExperience with international and virtual teamsIn-app marketing experienceExperience in government and thought leadership campaigns

Required Skills

Product marketingmarketingproduct positioningmessagingdemand generationmarket intelligencecompetitive intelligencego-to-marketbuyer personasbuyer journeysROI analysiscross-functional collaborationcontent developmentsales enablementproduct launchesmulti-channel marketinggovernmentpublic sector

Hard Skills

Product MarketingProduct positioningGo-to-market strategyDemand generationMarket intelligenceCompetitive intelligenceProduct launchesSales enablementContent developmentBuyer personasBuyer journeysROI analysisCross-functional collaborationIn-app marketingThought leadership

Soft Skills

Strong written communicationPresentation skillsCollaborationStrategic thinkingProject managementAutonomyStakeholder managementPublic sector experienceGlobal/remote teamwork

Industry & Role

Industry Government/Public Sector

Job Function Lead product marketing strategy and execution to drive growth for Granicus Govtech products.

Role Subtype Senior Product Marketing Manager

Keywords for Your Resume

Senior Product Marketing ManagerProduct Marketingmarket positioningmessagingsales enablementproduct launchesmarket intelligencecompetitive intelligencedemand generationgo-to-market strategybuyer personasbuyer journeysROI analysiscross-functionalcontent developmentthought leadershipgovernmentpublic sectorremotemulti-channel marketinggo-to-marketgovernment/public sector experience

Deal Breakers

8+ years of Marketing or Product Marketing experience, Experience working with government/public sector entities, Strong written and presentation skills

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