Position Details

Type Not Specified

Experience senior

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Own the development and execution of go-to-market plans and marketing strategies for specific products within the TigerConnect portfolio. Conduct market, customer, and competitive research to inform positioning, messaging, and recommendations that drive product adoption and revenue growth.

Key Responsibilities

Own the development and execution of go-to-market plans and marketing strategies
Conduct and synthesize market, customer, and competitive research
Inform product positioning and messaging with customer needs
Provide actionable insights and recommendations
Drive cross-functional alignment to accelerate product adoption, differentiation, and revenue growth

Technical Overview

Non-technical marketing role focused on product go-to-market strategy, positioning, messaging, and competitive analysis. Responsible for cross-functional alignment and turning market and customer insights into actionable marketing outcomes.

Ideal Candidate

The ideal candidate is a senior product marketing professional who can independently develop and execute go-to-market plans for specific product lines. They have strong market and competitive research skills, translate customer needs into clear product positioning and messaging, and drive cross-functional alignment to accelerate product adoption and revenue growth.

Must-Have Skills

independently developing and executing marketing plans and activitiesconduct comprehensive market researchanalyze competitive activityidentify customer needsdevelop and execute go-to-market planscross-functional alignment

Required Skills

go-to-market plansmarketing strategiesmarket researchcompetitive researchcustomer researchproduct positioningmessagingcompetitive differentiationrevenue growthcross-functional alignmentproduct adoptionmarketing plan executionstrategic approachorganizational skills

Hard Skills

go-to-market plansmarketing strategiesmarket researchcompetitive researchcustomer researchproduct positioningmessagingbrand/competitive differentiationrevenue growthcross-functional alignmentproduct adoptionorganizational skillsstrategic approachmarketing plan executionanalyzing competitive activityidentifying customer needsactionable insightsrecommendations

Soft Skills

independently developing marketing plansexecutionstrong organizational skillsautonomydelivering impactful marketing outcomesstrategic thinkingcross-functional alignmentmanaging multiple tasks and projects simultaneously

Industry & Role

Industry Healthcare IT

Job Function Independently develop and execute product go-to-market marketing strategies based on market research and competitive analysis

Role Subtype Brand Manager

Keywords for Your Resume

Senior Product Marketing ManagerProduct Marketing Managergo-to-market plansgo-to-market excellencemarket researchcompetitive activitycustomer needsactionable insightsrecommendationsproduct positioningmessagingcross-functional alignmentproduct adoptioncompetitive differentiationrevenue growthmarketing strategymarketing plansindependently developingexecuting marketing plansstrategic approachorganizational skills

Deal Breakers

Must be able to independently develop and execute go-to-market plans for specific product lines, Must demonstrate experience with market research, competitive analysis, and customer needs translation

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