✦ Luna Orbit — Marketing & Digital Marketing

Senior Public Sector Demand Generation Manager

at Granicus

📍 Remote, US Remote 💰 $110K – $135K USD / year Posted April 04, 2026
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Position Details

Salary $110K – $135K USD / year
Type Full-Time
Experience senior
Exp. Years 8+ years
Education Not Specified
Category Marketing & Digital Marketing

About this role

The Senior Segment Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across assigned local and/or state government segments. This role blends strategic planning with hands-on execution across events, webinars, digital campaigns, and content-driven inbound marketing.

Key Responsibilities

  • Drive Segment Marketing Strategy & Customer-Centric Positioning
  • Accelerate Pipeline Through Demand Generation, Events & Account-Based Marketing
  • Build Authority & Drive Conversion Through Web and Content Optimization
  • Strengthen Go-to-Market Performance with Operational Excellence
  • Guide Campaign and Funnel Performance with Analytics and Insight

Technical Overview

Hands-on with CRM, marketing automation, ABM, and analytics platforms; manages go-to-market activities, budgets, and performance measurement; leverages AI and marketing technology to scale campaigns.

Ideal Candidate

The ideal candidate is a senior B2G marketer with 8+ years experience in government-focused demand generation, proficient with CRM, marketing automation, ABM, and analytics, and capable of managing multi-channel programs across public sector accounts.

Must-Have Skills

8+ years of business-to-government marketing or business-to-business experience (SaaS preferred)Hands-on proficiency with CRMmarketing automationaccount-based marketinganalyticsand workflow toolsStrong understanding of the sales funnelpipeline dynamicsand collaboration with marketingsalesand BDR organizationsStrong analytical skills with dashboards and evaluating conversionwin ratesand campaign performanceExcellent communication and project management skills; operates effectively with lean resources

Nice-to-Have Skills

SaaS Experience (A Plus)Experience generating demand among government audiences including elected officialsagency/department leadersand executives

Tools & Platforms

SalesforceGoogle AnalyticsPower BITableauCRMMarketing Automation

Required Skills

Demand generationCRMMarketing AutomationAccount-Based MarketingAnalyticsMarketing AttributionDigital CampaignsEventsWebinarsContent SyndicationIntent DataICP AlignmentBuying-stage InsightsLead GenerationBudget ManagementAI in MarketingMarketing Technology

Hard Skills

CRMMarketing AutomationAccount-Based MarketingAnalyticsLead NurturingEmail MarketingPaid MediaSocial MediaContent SyndicationIntent DataICP alignmentBuying-stage insightsBudget ManagementAI in MarketingMarketing Technology

Soft Skills

Strategic thinkingProject managementCommunicationCollaborationAnalytical mindset

Industry & Role

Industry Government/Public Sector
Job Function Develop and execute integrated marketing programs to grow brand awareness, demand, pipeline, and bookings across government segments.
Role Subtype Demand Generation Manager

Keywords for Your Resume

Senior Segment Marketing Managerdemand generationGovTechgovernmentpublic sectorcrmMarketing AutomationAccount-Based MarketingAnalyticsMarketing AttributionDigital CampaignsEventsWebinarsContent SyndicationIntent DataICP AlignmentBuying-stage InsightsLead GenerationBudget ManagementAI in MarketingMarketing TechnologyGo-to-MarketRemoteUnited StatesCRMlead generation

Deal Breakers

8+ years of B2G marketing or SaaS marketing experience, Hands-on proficiency with CRM, marketing automation, and ABM, Strong analytical dashboards and ROI measurement

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