✦ Luna Orbit — Sales & Business Development

Senior Sales Director, Strategic Retail

at Braze

📍 New York City Onsite Posted March 12, 2026
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Position Details

Type Full-Time
Experience senior
Exp. Years 10+ years
Education Not specified
Category Sales & Business Development

About this role

This role involves leading SaaS sales teams focused on customer journey platforms, developing industry-specific strategies, and expanding the company's retail and consumer goods customer base.

Key Responsibilities

  • Lead sales team
  • Develop go-to-market strategies
  • Manage customer relationships
  • Expand customer base
  • Collaborate cross-functionally

Technical Overview

The role requires expertise in SaaS sales, go-to-market strategies, and customer relationship management, with a focus on retail and consumer sectors.

Ideal Candidate

The ideal candidate is a senior sales leader with at least 10 years of experience managing SaaS sales teams, particularly in retail and consumer goods sectors. They possess strong strategic and operational skills, with a proven track record in developing go-to-market strategies and expanding customer bases.

Must-Have Skills

10 years of successful sales leadershipleading teams of at least five Strategic Account Executivesdeveloping vertical go-to-market strategiesfull-lifecycle SaaS customer experiencecustomer-facing engagement experience

Nice-to-Have Skills

experience in retail and consumer goods sectorsrecruitment and talent developmentexpanding customer basecross-functional coordination

Tools & Platforms

CRM platformsSalesforceMarket development tools

Required Skills

SaaSCustomer Journey OrchestrationVertical go-to-market strategiesSales playbooksCustomer relationship managementTeam leadershipBusiness developmentClient engagementMarket strategyAccount management

Hard Skills

SaaSCustomer Journey OrchestrationVertical go-to-market strategiesSales playbooksCustomer relationship managementTeam leadershipBusiness developmentClient engagementMarket strategyAccount management

Soft Skills

leadershipteam buildingbusiness acumencommunicationcollaborationproblem-solvingadaptabilitystrategic thinking

Industry & Role

Industry SaaS
Job Function SaaS sales leadership and strategic market expansion

Keywords for Your Resume

Senior Sales DirectorCustomer Journey OrchestrationSaaS sales leadershipVertical go-to-market strategiesSales playbooksCustomer relationship managementTeam leadershipBusiness developmentClient engagementMarket strategyAccount managementRetailConsumer goodsStrategic Account Executivesfull-lifecycle SaaS customervertical go-to-market strategiessales playbookscustomer relationship managementteam leadershipbusiness developmentclient engagementretail

Deal Breakers

Less than 10 years of sales leadership experience, No experience in SaaS or customer journey platforms, Lack of team management experience, Unwillingness to work onsite in New York City

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