✦ Luna Orbit — Sales & Business Development

Senior Sales Director, Strategic Retail

at Braze

📍 Austin Onsite Posted March 12, 2026
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Position Details

Type Full-Time
Experience lead
Exp. Years 10+ years
Education Not specified
Category Sales & Business Development

About this role

This leadership role involves managing a team of strategic account executives, developing verticalized sales strategies, and expanding Braze's customer base in retail and consumer sectors. The focus is on long-term relationship growth and market expansion.

Key Responsibilities

  • Manage sales team
  • Develop and operationalize go-to-market strategies
  • Create sales playbooks
  • Expand customer relationships
  • Lead strategic sales initiatives

Technical Overview

The role requires expertise in SaaS sales, customer journey platforms, CRM tools like Salesforce, and strategic sales planning within high-growth markets.

Ideal Candidate

The ideal candidate is a seasoned sales leader with over 10 years of experience managing and developing high-performing teams in SaaS, particularly within customer journey and retail sectors. They excel at creating strategic go-to-market plans, developing sales playbooks, and expanding customer relationships.

Must-Have Skills

10+ years leading sales teamsExperience in SaaS sales leadershipProven success in vertical go-to-market strategiesAbility to develop and evangelize sales playbooksExperience in retail and consumer brand segments

Nice-to-Have Skills

Experience with Customer Journey Orchestration platformsExperience in high-growth marketsExperience with team development

Tools & Platforms

Customer Journey Orchestration platformsCRMSalesforceBusiness Development tools

Required Skills

Customer Journey OrchestrationSales leadershipTeam managementVertical go-to-market strategiesSales playbooksCustomer relationship managementBusiness developmentRetention strategiesLong-term relationship growthProspecting

Hard Skills

Customer Journey OrchestrationSales leadershipTeam managementVertical go-to-market strategiesSales playbooksCustomer relationship managementBusiness developmentRetention strategiesLong-term relationship growthProspectingAccount development

Soft Skills

LeadershipTeam buildingStrategic thinkingBusiness acumenCross-functional collaborationCommunicationProblem-solving

Industry & Role

Industry SaaS
Job Function Sales leadership and team management in SaaS

Keywords for Your Resume

Sales leadershipCustomer Journey OrchestrationTeam managementVertical go-to-market strategiesSales playbooksCustomer relationship managementBusiness developmentRetention strategiesLong-term relationship growthProspectingAccount developmentSaaS salesHigh-growth marketsTeam developmentLong-term relationships

Deal Breakers

Less than 10 years of sales leadership experience, No experience with SaaS or Customer Journey platforms, Lack of team management skills, Inability to develop vertical sales strategies, Location outside Austin

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